Riassunto:
Discover networked business in action Ecosystem reveals how organizations can bring their business to life by developing networked ecosystems, bringing together customers, shareholders, employees, partners and even competitors in a unique, internet-enabled value-chain. Delivering inside accounts of the strategies and experiences of leading companies, such as PricewaterhouseCoopers Global, Simmons & Simmons, BT, eBay, Commerce One, British Aerospace, Intel, Microsoft, Oracle, Charles Schwab, Titleist, Eastman Chemical, Rolls-Royce, BMW, EDS and Heidrick & Struggles, Ecosystem brings to life a new business order of collaboration and connection. These lessons in living the 12 principles of networked business show how to make your ecosystem work. "...very valuable to people seeking to understand the e-business transformation." - Professor Erik Brynjolfsson, Co-Director, Center for E-Business, MIT, USA " "...a practical book for organizations, who want detailed advice about all elements of e-business wrapped in a powerful and coherent strategy." - Professor Malcolm McDonald, Cranfield School of Management, UK " "I hope this pioneering book will stimulate further fresh thinking . ..I believe it has much to offer in this exciting and un-charted territory we are entering." - Patricia Hewitt MP, Minister for Trade & Industry, UK Government "Authoritative and readable, Ecosystem provides a concise overview of key issues, problems and potential consequences of e-business. It deserves to be read." - Professor Anthony Hopwood, Said Business School, University of Oxford, UK " "It is not a hard piece of work to see that Microsoft.NET maps very closely onto the 12 principles of networked business." - Terry Smith, Director, Internet Business Group, Microsoft UK Ltd" What are the 12 Principles of Networked Business?Part 1 B2S: Business to Shareholders Principle 1 - Learning - This is the primary responsibility of the Chief Knowledge Officer Principle 2 - Planning - This is the primary responsibility of the Chief Executive Officer Part 2 B2E: Business to Employees Principle 3 - System Software Evaluation Principle 4 - Network Evaluation Principle 5 - Security Part 3 B2B: Business to Businesses Principle 6 - Internet Payments Principle 7 - Buying Principle 8 - Supplier Portal Principle 9 - Inventory & Logistics Part 4 B2C: Business to Customers Principle 10 - Selling Software Principle 11 - Customer Portal Principle 12 - Personalisation These are more than just stakeholders, they are communities: communities of shareholders, employees, suppliers and customers.
Recensione:
"Ecosystem is full of useful ideas and case studies, both for clicks and mortar and new economy companies. It provides a comprehensive and well-structured guide to conducting e-business." Wendy Miller, Marketing Manager, UK and Benelux, RSA Security
"This book is rich in real-world examples." Dr Nigel Upton, Project Manager, E-Business, London Business School, UK "? a major step forward in redressing the balance between the more theoretical studies of business today and the actual reality of putting those theories into practice." Professor David Birchall, Director of Research, Henley Management Centre, UK "Easy to read and profound in its insights, it describes convincingly the economic foundations upon which the current business revolution is taking place." Paul S. Bender, President, Bender Consulting "Their slightly unorthodox angle on the future of the Internet and how business will morph around it is truly visionary, as are all the books from this camp. " Amazon review "Ever consider applying a scientific concept to your e-business by creating an "ecosystem?" The concept simply means that no business is an island and managers should focus on a holistic approach based on learning, planning, evaluation, security, buying, portals, and personalization. By establishing a dynamic, shared environment between customers (B2C), supply and demand chains (B2B), stakeholders and investors (B2S), and employees (B2E), the authors write, businesses can create and maintain strong relationships that contribute to their success. Power and Jerjian offer case studies on eBay, Eastman Chemical, Intel, and British Aerospace to back up their premise. These companies are building a collaborative ecosystem, they say, through cross-fertilization among communities of customers, shareholders, employees, partners, and competitors. "Harvard Business School - Working Knowldge
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