Key Business Analytics: The 60+ tools every manager needs to turn data into insights: - better understand customers, identify cost savings and growth opportunities

Bernard Marr

ISBN 10: 1292017430 / ISBN 13: 9781292017433

Editore: Pearson Education Limited, 2016

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. 2016. 1st Edition. Paperback. . . . . Codice articolo V9781292017433

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Titolo: Key Business Analytics: The 60+ tools every ...

Casa editrice: Pearson Education Limited

Data di pubblicazione: 2016

Legatura: Brossura

Condizione: New

Edizione: prima edizione

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Riassunto:

Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities.

It includes analysis techniques within the following categories:

• Financial analytics – cashflow, profitability, sales forecasts
• Market analytics – market size, market trends, marketing channels
• Customer analytics – customer lifetime values, social media, customer needs
• Employee analytics – capacity, performance, leadership
• Operational analytics – supply chains, competencies, environmental impact
• Bare business analytics – sentiments, text, correlations

Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials:

• What is it?
• When should I use it?
• How do I use it?
• Tips and pitfalls
• Further reading

This essential toolkit also provides an invaluable section on how to gather original data yourself through surveys, interviews, focus groups, etc.

Informazioni sull?autore:

Bernard Marr is a leading global authority on organisational performance & business success. He regularly advises organisations & governments across the globe & is an acclaimed, award-winning keynote speaker, researcher, consultant & teacher. He's acknowledged by the CEO Journal as one of today’s leading business brains.