The Third Edition of this popular resource recognizes the emerging importance of planned giving and the changes that have taken place over the last few years. Planned Giving empowers fundraising professionals with the ability to speak the same language as donors and their advisors while still keeping their own organization's goals in mind.

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RONALD R. JORDAN has worked for nonprofit organizations for over 25 years. He has served as director of planned giving at Boston University and New Mexico State University (NMSU). At NMSU and other educational institutions, he has taught courses in financial planning, consumer economics, federal income taxation, and estate planning. He consults with nonprofit organizations in the fields of development and planned giving.

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Planned Giving: Management, Marketing and Law

Jordan, R. R.; Quynn, K. L.

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