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The widely adopted, now classic book on influence and persuasion&;a major national and international bestseller with more than four million copies sold!
In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini&;the seminal expert in the field of influence and persuasion&;explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.
You&;ll learn the six universal principles of influence and how to use them to become a skilled persuader&;and, just as importantly, how to defend yourself against dishonest influence attempts:
Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini&;s 35 years of evidence-based, peer-reviewed scientific research&;as well as by a three-year field study on what moves people to change behavior&;Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.
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For markters, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)
Influence should be required reading for all business majors. (Journal of Retailing)
This book will strike chords deep in the hearts and psyches of all of us. (Best Sellers Magazine)
The material in Cialdini’s Influence is a proverbial gold mine. (Journal of Social and Clinical Psychology)
Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.
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Descrizione libro Harper Collins Publishers. Condizione: New. pp. 336. Codice articolo 8258521
Descrizione libro Collins Publishers, 2006. Paperback. Condizione: BRAND NEW. Codice articolo 006124189X_abe_bn
Descrizione libro Paperback. Condizione: NEW. Brand New, We ship to PO , APO and FPO adresses in U.S.A .Choose Expedited Shipping for FASTER DELIVERY.Customer Satisfaction Guaranteed. Codice articolo IN_9780061241895
Descrizione libro Collins Publishers 12/26/2006, 2006. Paperback or Softback. Condizione: New. Influence: The Psychology of Persuasion. Book. Codice articolo BBS-9780061241895
Descrizione libro Harper Paperbacks, 2007. Paperback. Condizione: New. Codice articolo SONG006124189X
Descrizione libro Paperback. Condizione: New. Paperback. Influence, the classic book on persuasion, explains the psychology of why people say yes-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly exp.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 320 pages. 0.290. Codice articolo 9780061241895
Descrizione libro Harper Business, 2006. Paperback. Condizione: New. Brand New!. Codice articolo 006124189X
Descrizione libro HarperCollins 2007-02-01, New York, 2007. paperback. Condizione: New. Codice articolo 9780061241895
Descrizione libro HarperBusiness, 2006. Paperback. Condizione: New. Revised. Codice articolo DADAX006124189X
Descrizione libro Harper Collins India. Condizione: New. Codice articolo Harper-9780061241895