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Strategic Management of Technological Innovation, 2e by Melissa Schilling is the first comprehensive, rigorous and yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.
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One of CWL HIll's studens at UWContenuti:
Part One: Industry Dynamics of Technological Innovation
2. Sources of Innovation
3. Types and Patterns of Innovation
4. Standards Battles and Design Dominance
5. Timing of Entry
Part Two: Formulating Technological Innovation Strategy
6. Defining the Organization’s Strategic Direction
7. Choosing Innovation Projects
8. Collaboration Strategies
9. Protecting Innovation
Part Three: Implementing Technological Innovation Strategy
10. Organizing for Innovation
11. Managing the New Product Development Process
12. Managing New Product Development Teams
13. Crafting a Deployment Strategy
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Descrizione libro U.S.A.: McGraw-Hill/Irwin, 2006. Soft cover. Condizione: New. 2nd Edition. New international edition [Soft Cover] same contents as US edition. [The Cover image and ISBN may different than the US Edition] [Printed in COLOR on Quality Paper] [Occasionally, international edition textbooks may come with different exercises and cases at the end of chapters] [Fast Shipping with tracking. Codice articolo ABE-1470090170700
Descrizione libro Condizione: New. New. Codice articolo M-0073210587