Strategic Management of Technological Innovation

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9780073210582: Strategic Management of Technological Innovation
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Strategic Management of Technological Innovation, 2e by Melissa Schilling is the first comprehensive, rigorous and yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

L'autore:

One of CWL HIll's studens at UW

Contenuti:

1. Introduction

Part One: Industry Dynamics of Technological Innovation

2. Sources of Innovation

3. Types and Patterns of Innovation

4. Standards Battles and Design Dominance

5. Timing of Entry

Part Two: Formulating Technological Innovation Strategy

6. Defining the Organization’s Strategic Direction

7. Choosing Innovation Projects

8. Collaboration Strategies

9. Protecting Innovation

Part Three: Implementing Technological Innovation Strategy

10. Organizing for Innovation

11. Managing the New Product Development Process

12. Managing New Product Development Teams

13. Crafting a Deployment Strategy

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Altre edizioni note dello stesso titolo

9780073381565: Strategic Management of Technological Innovation

Edizione in evidenza

ISBN 10: 007338156X ISBN 13: 9780073381565
Casa editrice: McGraw-Hill Education, 2009
Brossura

9780071289573: Strategic management of technological innovation

McGraw..., 2010
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9780071259422: Strategic Management of Technological Innovation

McGraw..., 2007
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9780072942989: Strategic Management of Technological Innovation

McGraw..., 2004
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9780070667129: Strategic Management of Techno

Tata M...
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Edizione Internazionale
Edizione Internazionale

1.

SCHILLING, MELISSA
Editore: U.S.A.: McGraw-Hill/Irwin (2006)
ISBN 10: 0073210587 ISBN 13: 9780073210582
Nuovo Soft cover Quantità: 2
Edizione Internazionale
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paylesstextbook
(Walnut, CA, U.S.A.)
Valutazione libreria

Descrizione libro U.S.A.: McGraw-Hill/Irwin, 2006. Soft cover. Condizione: New. 2nd Edition. New international edition [Soft Cover] same contents as US edition. [The Cover image and ISBN may different than the US Edition] [Printed in COLOR on Quality Paper] [Occasionally, international edition textbooks may come with different exercises and cases at the end of chapters] [Fast Shipping with tracking. Codice articolo ABE-1470090170700

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2.

Schilling, Melissa A
ISBN 10: 0073210587 ISBN 13: 9780073210582
Nuovo Quantità: 1
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(San Diego, CA, U.S.A.)
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Descrizione libro Condizione: New. New. Codice articolo M-0073210587

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