Articoli correlati a The Strategy and Tactics of Pricing: A Guide to Growing...

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

Valutazione media 4,06
( su 458 valutazioni fornite da Goodreads )
 
9780131856776: The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Vedi tutte le copie di questo ISBN:
 
 

For undergraduate introduction to Market Pricing courses.

A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.

The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers.

The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.

Features:

NEW! Show students how proper pricing can increase profitability—New Chapter on Price Implementation.

A completely new chapter on implementing pricing strategy identifies the challenges involved in embedding strategic pricing principles within an organization. This chapter also describes how managers can lead a structured change process to build a more profitable commercial organization.

NEW! Offer access to pricing software—Three-Month Trial of LeveragePoint Software.

This edition is now available with software for creating and communicating economic value estimations systematically—from LeveragePoint Innovations Inc. While versions of this software that enable sharing require corporate contracts for access, versions for individual student and practitioner use are available without charge for three months with the purchase ofThe Strategy and Tactics of Pricing

NEW! Make pricing theory relative—Updated Examples of Pricing.

Helping connect pricing theory to what students are familiar with, this edition includes updated examples with more topical illustrations of current pricing challenges such as:
·    iPhone pricing
·    New models for pricing music
·    Services pricing

NEW! Present the latest information—Heavily Revised Chapters.
The revised chapter on Pricing Policy provides a theoretically-grounded framework to describe specific policies for managing price changes for situations such as:
-Cost-based price increases
-Price reductions in a recession
-Discounts

The chapter on Value Creation now addresses the difference between how to consider value when it is driven by tangible monetary drivers (saving money on gas) versus the more subjective psychological drivers (doing the right thing for the environment).


The chapter on Value and Price Communication has been substantially revised to describe how to communicate value in a wide variety of product and customer contexts. This chapter also demonstrates how to target communications to affect specific behaviors throughout the customer’s buying process.
The chapter on Price Setting has been expanded to provide a robust process for setting prices that can be widely applied to consumer and business markets.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Recensione:

“The concepts espoused in this book taught us to focus on how we deliver superior value to our customers, and thereby enabled pricing strategies that have driven both our growth and profitability.”

Scott Heekin-Canedy

President and General Manager

The New York Times

 

“...a roadmap to profitable growth, this book helps you put the theories into

practice and deliver measurable results.”

Mark A. Kopelman

Vice President, Strategy and Marketing

RR Donnelley

 

“Concepts described in this book were instrumental in helping us align our offerings with the value they provide to our customers.”

Keith Bradley, President

Ingram Micro, North America

 

“Most executives name pricing as their major challenge and major weakness.  This book is an answer.  It is full of new ideas and insights.”

Philip Kotler

Northwestern University

 

“For nearly two decades, this book has been the most influential and highly regarded reference among pricing professionals.”

Eric Mitchell, President

The Professional Pricing Society

 

 

 

 

 

Product Description:

Book by Thomas T Nagle John E Hogan

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

Foto dell'editore

Thomas T. Nagle; John E. Hogan
Editore: Pearson Prentice Hall (2005)
ISBN 10: 0131856774 ISBN 13: 9780131856776
Nuovo Brossura Quantità: 1
Da
GF Books, Inc.
(Hawthorne, CA, U.S.A.)
Valutazione libreria

Descrizione libro Condizione: New. A+ Customer service! Satisfaction Guaranteed! Book is in NEW condition. Codice articolo 0131856774-2-1

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 23,65
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi
Foto dell'editore

Thomas T. Nagle, John E. Hogan
Editore: Pearson Prentice Hall (2005)
ISBN 10: 0131856774 ISBN 13: 9780131856776
Nuovo Rilegato Quantità: 1
Da
Ergodebooks
(Houston, TX, U.S.A.)
Valutazione libreria

Descrizione libro Hardcover. Condizione: New. 4th. Codice articolo DADAX0131856774

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 25,12
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi
Foto dell'editore

Thomas T. Nagle; John E. Hogan
Editore: Pearson Prentice Hall (2005)
ISBN 10: 0131856774 ISBN 13: 9780131856776
Nuovo Paperback Quantità: 1
Da
GridFreed
(North Las Vegas, NV, U.S.A.)
Valutazione libreria

Descrizione libro Paperback. Condizione: New. As new. Codice articolo 30-03370

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 24,63
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 4,29
In U.S.A.
Destinazione, tempi e costi
Immagini fornite dal venditore

Thomas T. Nagle
Editore: Pearson Prentice Hall (2005)
ISBN 10: 0131856774 ISBN 13: 9780131856776
Nuovo Brossura Quantità: 1
Da
My Books Store
(Tallahassee, FL, U.S.A.)
Valutazione libreria

Descrizione libro Condizione: new. 4th. Book is in NEW condition. Satisfaction Guaranteed! Fast Customer Service!!. Codice articolo MBSN0131856774

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 25,54
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,43
In U.S.A.
Destinazione, tempi e costi
Foto dell'editore

Thomas T. Nagle; John E. Hogan
Editore: Pearson Prentice Hall (2005)
ISBN 10: 0131856774 ISBN 13: 9780131856776
Nuovo Rilegato Quantità: 1
Da
KAKBooks
(Duarte, CA, U.S.A.)
Valutazione libreria

Descrizione libro Hardcover. Condizione: New. 4th Edition. Codice articolo ABE-1621529852822

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 26,58
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 4,29
In U.S.A.
Destinazione, tempi e costi
Foto dell'editore

Thomas T. Nagle, John E. Hogan
Editore: Pearson Prentice Hall (2005)
ISBN 10: 0131856774 ISBN 13: 9780131856776
Nuovo paperback Quantità: 2
Da
ABC
(Iowa City, IA, U.S.A.)
Valutazione libreria

Descrizione libro paperback. Condizione: New. New. Codice articolo CB2trimmednewskus-8774

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 50,50
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi
Foto dell'editore

Thomas T. Nagle; John E. Hogan
Editore: Pearson Prentice Hall (2005)
ISBN 10: 0131856774 ISBN 13: 9780131856776
Nuovo Brossura Quantità: 1
Da
BennettBooksLtd
(San Diego, CA, U.S.A.)
Valutazione libreria

Descrizione libro Condizione: New. New. Codice articolo Q-0131856774

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 52,68
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 4,69
In U.S.A.
Destinazione, tempi e costi