Essentials of Entrepreneurship and Small Business Management: United States Edition - Brossura

Zimmerer, Thomas W.; Scarborough, Norman M.; Wilson, Doug

Brossura

ISBN 10: 0132294389 ISBN 13: 9780132294386

Casa editrice: Pearson College Div, 2007

Riassunto

This fifth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs. Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations. For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs and managers of small businesses.

Su questo libro

Product Description:

Book by Zimmerer Thomas W Scarborough Norman M Wilson Doug

Su questa edizione

• Editore: Pearson College Div
• Data di pubblicazione: 2007
• ISBN 10: 0132294389
• ISBN 13: 9780132294386
• Rilegatura: Copertina flessibile
• Numero edizione: 5
• Numero di pagine: 728