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This fifth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs. Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations. For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs and managers of small businesses.
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Book by Zimmerer Thomas W Scarborough Norman M Wilson Doug
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Descrizione libro Pearson College Div, 2007. Paperback. Condizione: BRAND NEW. Codice articolo 0132294389_abe_bn
Descrizione libro Prentice Hall, 2007. Paperback. Condizione: New. 5. Codice articolo DADAX0132294389
Descrizione libro Prentice Hall. soft cover. Condizione: New. International Edition. No supplemental materials. International Editions may have a different cover or ISBN but generally have the exact same content as the US edition, just at a more affordable price. In some cases, end of chapter questions may vary slightly from the US edition. International Editions are typically printed in grayscale, and likely will not have any color throughout the book. New. Books ship from multiple locations depending on availability. All orders are shipped with tracking information. We take pride in our customer service. Please contact us if you have any questions regarding this listing. Codice articolo 10702