Marketing for Hospitality and Tourism [Lingua Inglese] - Rilegato

Kotler, Philip; Bowen, John T.; Makens, James C.

Rilegato

ISBN 10: 0132784025 ISBN 13: 9780132784023

Casa editrice: Pearson, 2013

Riassunto

Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Su questa edizione

• Editore: Pearson
• Data di pubblicazione: 2013
• ISBN 10: 0132784025
• ISBN 13: 9780132784023
• Rilegatura: Copertina rigida
• Numero edizione: 6
• Numero di pagine: 682