Nudge: Improving Decisions About Health, Wealth and Happiness

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9780141040011: Nudge: Improving Decisions About Health, Wealth and Happiness
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'Probably the most influential popular science book ever written' - BBC Radio 4

'Nudge has changed the world. You may not realise it, but as a result of its findings you're likely to live longer, retire richer and maybe even save other people's lives' - The Times

From Cass R. Sunstein and Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, Nudge is the book that has changed the way we think about decision-making

Nudge is about choices - how we make them and how we can make better ones. Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples and original research, the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice.

'How often do you read a book that is both important and amusing, both practical and deep? ... A must-read for anyone who wants to see both our minds and our society working better' Daniel Kahneman, author of Thinking, Fast and Slow

'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world' Steven D. Levitt, co-author of Freakonomics

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Recensione:

Hot stuff. . . an idea whose time seems to have come (Bryan Appleyard Sunday Times)

Probably the most influential popular science book ever written (BBC Radio 4)

Nudge has changed the world. You may not realise it, but as a result of its findings you're likely to live longer, retire richer and maybe even save other people's lives (The Times)

Hugely influential. . . choice architects are everywhere (Andrew Sparrow Guardian)

All the rage. . . the issue is not "to nudge or not to nudge", it is how to nudge well (Matthew Taylor Daily Telegraph)

I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world (Steven Levitt, author of Freakonomics)

This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself (Michael Lewis, author of The Big Short)

A must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place (Daniel Kahneman, author of Thinking, Fast and Slow)

Nudge is as important a book as any I've read in perhaps 20 years (Barry Schwartz, author of The Paradox of Choice)

A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions (New York Times)

L'autore:

Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business. He was awarded the Nobel Prize in Economics in 2017.

Cass R. Sunstein is Karl N. Llewellyn Distinguished Service Professor of Jurisprudence, University of Chicago Law School and Department of Political Science.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Altre edizioni note dello stesso titolo

9780143115267: Nudge: Improving Decisions About Health, Wealth, and Happiness

Edizione in evidenza

ISBN 10: 014311526X ISBN 13: 9780143115267
Casa editrice: Penguin Group USA, 2009
Brossura

9780300122237: Nudge: Improving Decisions About Health, Wealth, and Happiness

Yale U..., 2008
Rilegato

9780300144703: Nudge

Yale U..., 2008
Brossura

9789898194190: Nudge

Academ..., 2009
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Richard H. Thaler, Cass R Sunstein
Editore: Penguin Books Ltd, United Kingdom (2009)
ISBN 10: 0141040017 ISBN 13: 9780141040011
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Descrizione libro Penguin Books Ltd, United Kingdom, 2009. Paperback. Condizione: New. Repr. Ed. Language: English. Brand new Book. 'Probably the most influential popular science book ever written' - BBC Radio 4'Nudge has changed the world. You may not realise it, but as a result of its findings you're likely to live longer, retire richer and maybe even save other people's lives' - The TimesFrom Cass R. Sunstein and Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, Nudge is the book that has changed the way we think about decision-makingNudge is about choices - how we make them and how we can make better ones. Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples and original research, the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice.'How often do you read a book that is both important and amusing, both practical and deep? . A must-read for anyone who wants to see both our minds and our society working better' Daniel Kahneman, author of Thinking, Fast and Slow'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world' Steven D. Levitt, co-author of Freakonomics. Codice articolo AAZ9780141040011

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Descrizione libro Penguin Books Ltd, United Kingdom, 2009. Paperback. Condizione: New. Repr. Ed. Language: English. Brand new Book. NO.1 INTERNATIONAL BESTSELLERFrom Cass R. Sunstein and Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, Nudge is the book that changed the way we think about decision-making. Nudge is about choices - how we make them and how we can make better ones. Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples and original research, the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice.'How often do you read a book that is both important and amusing, both practical and deep? . A must-read for anyonewho wants to see both our minds and our society working better' Daniel Kahneman, author of Thinking, Fast and Slow'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world' Steven D. Levitt, co-author of Freakonomics. Codice articolo BTA9780141040011

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Descrizione libro Penguin Books Ltd, 2009. PAP. Condizione: New. 1st Edition. New Book. Shipped from UK. Established seller since 2000. Codice articolo GB-9780141040011

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Descrizione libro Penguin, 2009. Paperback. Condizione: New. 1st Edition. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Codice articolo mon0000197945

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Descrizione libro Penguin, 2008. Condizione: New. 2008. 1St Edition. Paperback. Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. This book offers a fresh way of looking at the world for individuals and governments alike. Num Pages: 320 pages, Illustrations, maps. BIC Classification: GPQ; VSP. Category: (G) General (US: Trade). Dimension: 196 x 132 x 19. Weight in Grams: 238. . . . . . Codice articolo V9780141040011

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Descrizione libro Penguin 2009-03-05, 2009. Paperback. Condizione: New. 1st Edition. Codice articolo 6666-GRD-9780141040011

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Descrizione libro Penguin. Condizione: New. 2008. 1St Edition. Paperback. Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. This book offers a fresh way of looking at the world for individuals and governments alike. Num Pages: 320 pages, Illustrations, maps. BIC Classification: GPQ; VSP. Category: (G) General (US: Trade). Dimension: 196 x 132 x 19. Weight in Grams: 238. . . . . . Books ship from the US and Ireland. Codice articolo V9780141040011

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