Managing Corporate Communication: A Cross-Cultural Approach [Lingua inglese]

Gambetti, Rossella

Brossura

ISBN 10: 0230348025 ISBN 13: 9780230348028

Casa editrice: Red Globe Press, 2012

Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.

Recensione:

'This weighty compendium brings a strong and useful intercultural dimension to the study of Corporate Communication, contrasting American and European approaches to the practice. Gambetti and Quigley have assembled an all-star cast of authors, many of whom are well-known for their own work in the discipline, each of whom brings a fresh perspective to the subject. This remarkable collection is notable for its depth and substance while being direct, engaging, and easy to read. Among the most valuable contributions this book makes is its remarkable collection of case studies. Scholars and students alike will be busy for years to come, drawing meaning from the insight provided here.' - James Scofield O'Rourke IV, Professor of Management, University of Notre Dame, USA
 
'Managing Corporate Communication offers graduate students and academics the first comprehensive book in our field with a strong theoretical foundation and rich European examples. It also has a variety of voices and perspectives from leading academics around the world. A must read for advanced students looking to kick start their careers in Corporate Communication.' - Paul A. Argenti, Professor of Corporate Communication, The Tuck School of Business at Dartmouth, USA
 
'In Managing Corporate Communication: A Cross Cultural Approach, Gambetti and Quigley offer a comprehensive, cross-cultural textbook that updates the topic of corporate communication with an emphasis on branding and the newer social media outlets. The textbook is written in an engaging, accessible manner that will appeal to both practioners and academic audiences alike. Well researched, and clearly organized with an emphasis on both career obstacles and opportunities as well as tactics for communication success, this book will enliven the classroom and inform the communication professional.' - Nichola D. Gutgold, Associate Professor of Communication Arts and Sciences, Penn State University, USA
 
'Quigley and Gambetti have provided a much-needed addition to corporate public relations that is timely, global, and scholarly, yet highly practical. Both students and professionals will learn from the insights provided.'  - Sandra Duhé, Associate Professor and Director, Public Relations Program, Southern Methodist University, USA and former Public Affairs Manager for ExxonMobil

Descrizione del libro:

Featuring contributions from leading international academics, this books combines a strong theoretical grounding and the latest research with a practical, managerial focus