Articoli correlati a The Digital Transformation Playbook: Rethink Your Business...

The Digital Transformation Playbook: Rethink Your Business for the Digital Age: Rethink Your Business for the Digital Age. Columbia Business School Publishing

Valutazione media 4,14
( su 644 valutazioni fornite da Goodreads )
 
9780231175449: The Digital Transformation Playbook: Rethink Your Business for the Digital Age: Rethink Your Business for the Digital Age. Columbia Business School Publishing
Vedi tutte le copie di questo ISBN:
 
 

Rethink your business for the digital age.

Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?

Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.

Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization.

Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.

Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

L'autore:

David L. Rogers is faculty director of Columbia Business School's executive education programs in Digital Business Strategy and Digital Marketing and founder of the BRITE (brands, innovation, and technology) conference. He advises global companies such as Google, GE, Toyota, Visa, China Eastern Airlines, Kohler, and Macmillan on digital strategy and has led strategic workshops for executives in hundreds of companies from 64 countries. His most recent book is The Network Is Your Customer (2011).

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

Foto dell'editore

1.

Rogers, David
Editore: Columbia Business School Publishing (2016)
ISBN 10: 0231175442 ISBN 13: 9780231175449
Nuovo Rilegato Quantità: 10
Da
Lakeside Books
(Benton Harbor, MI, U.S.A.)
Valutazione libreria

Descrizione libro Condizione: New. BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!|VCF. Codice articolo OTF-S-9780231175449

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 17,52
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,40
In U.S.A.
Destinazione, tempi e costi
Foto dell'editore

2.

David L. Rogers
Editore: Columbia Business School Publishing (2016)
ISBN 10: 0231175442 ISBN 13: 9780231175449
Nuovo Rilegato Quantità: 1
Da
GlassFrogBooks
(Hawthorne, CA, U.S.A.)
Valutazione libreria

Descrizione libro Condizione: New. A+ Customer service! Satisfaction Guaranteed! Book is in NEW condition. Codice articolo 0231175442-2-1

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 21,08
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi
Immagini fornite dal venditore

3.

Rogers, David
Editore: Columbia University Press 4/5/2016 (2016)
ISBN 10: 0231175442 ISBN 13: 9780231175449
Nuovo Rilegato Quantità: 10
Da
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Valutazione libreria

Descrizione libro Hardback or Cased Book. Condizione: New. The Digital Transformation Playbook: Rethink Your Business for the Digital Age. Book. Codice articolo BBS-9780231175449

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 21,09
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi
Immagini fornite dal venditore

4.

David L. Rogers
Editore: Columbia Business School Publishing (2016)
ISBN 10: 0231175442 ISBN 13: 9780231175449
Nuovo Rilegato Quantità: 1
Da
GreatBookPrices
(Columbia, MD, U.S.A.)
Valutazione libreria

Descrizione libro Condizione: New. Codice articolo 24908779-n

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 19,14
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 2,25
In U.S.A.
Destinazione, tempi e costi
Immagini fornite dal venditore

5.

Rogers, David
Editore: Columbia University Press (2016)
ISBN 10: 0231175442 ISBN 13: 9780231175449
Nuovo Rilegato Quantità: 10
Print on Demand
Da
booksXpress
(Freehold, NJ, U.S.A.)
Valutazione libreria

Descrizione libro Hardcover. Condizione: new. This item is printed on demand. Codice articolo 9780231175449

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 21,44
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi
Foto dell'editore

6.

Rogers, David
Editore: Columbia University Press (2016)
ISBN 10: 0231175442 ISBN 13: 9780231175449
Nuovo Rilegato Quantità: 1
Da
Ergodebooks
(Houston, TX, U.S.A.)
Valutazione libreria

Descrizione libro Hardcover. Condizione: New. Codice articolo DADAX0231175442

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 22,20
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi
Foto dell'editore

7.

David L. Rogers
Editore: Columbia Business School Publi (2021)
ISBN 10: 0231175442 ISBN 13: 9780231175449
Nuovo Rilegato Quantità: 20
Print on Demand
Da
Save With Sam
(North Miami, FL, U.S.A.)
Valutazione libreria

Descrizione libro Hardcover. Condizione: New. Brand New! This item is printed on demand. Codice articolo 0231175442

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 23,47
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi
Immagini fornite dal venditore

8.

David L. Rogers
Editore: Columbia University Press, New York (2016)
ISBN 10: 0231175442 ISBN 13: 9780231175449
Nuovo Rilegato Quantità: 1
Da
Grand Eagle Retail
(Wilmington, DE, U.S.A.)
Valutazione libreria

Descrizione libro Hardcover. Condizione: new. Hardcover. Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy-customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models-and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth. A practical action plan for businesses seeking to adapt and grow in today's digital market. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780231175449

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 24,17
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi
Foto dell'editore

9.

David Rogers
Editore: Columbia University Press, United States (2016)
ISBN 10: 0231175442 ISBN 13: 9780231175449
Nuovo Rilegato Quantità: 1
Da
The Book Depository
(London, Regno Unito)
Valutazione libreria

Descrizione libro Hardback. Condizione: New. Language: English. Brand new Book. Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy-customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models-and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times.With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth. Codice articolo ABZ9780231175449

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 26,09
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi
Immagini fornite dal venditore

10.

David L. Rogers
Editore: Columbia Business School Publishing (2016)
ISBN 10: 0231175442 ISBN 13: 9780231175449
Nuovo Rilegato Quantità: 1
Da
My Books Store
(Tallahassee, FL, U.S.A.)
Valutazione libreria

Descrizione libro Condizione: new. Book is in NEW condition. Satisfaction Guaranteed! Fast Customer Service!!. Codice articolo MBSN0231175442

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 22,74
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,40
In U.S.A.
Destinazione, tempi e costi

Vedi altre copie di questo libro

Vedi tutti i risultati per questo libro