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Marketing: Real People, Real Decisions First European Edition, with MyMarketingLab Online Access Card - Brossura
Imagine you are Jamie Mitchell, "chief squeezer" at Innocent, the biggest smoothie brand in the UK and an entrepreneurial phenomenon. Things are going well but you must reward the commitment and passion of your customers. You need an idea that reinforces all their expectations of the brand; it's got to be natural, friendly and ethical. Your options are Continue with the Innocent Fruitstock music festival that you launched four years ago Stage a smaller scale family-friendly village fete instead Do nothing for a year and invest in a bigger event next time What would you do? Each chapter is an explosion of ideas, introducing you to a dilemma faced by a real-life marketeer at an eclectic range of companies including Arsenal football club, Hilton Hotels and Electrolux. You'll hear from marketing academics and students, as well as practitioners and experts from other disciplines, explain what decision they would have made in the same situation, before you find out how it worked out. This new and innovative approach will throw you into the exciting decision-making process and help you to understand all the key theories and "metrics" underpinning the discipline, whilst vividly bringing both the principles and practice of marketing to life.
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- EditoreFinancial Times Prentice Hall
- Data di pubblicazione2009
- ISBN 10 0273727788
- ISBN 13 9780273727781
- RilegaturaCopertina flessibile
- Valutazione libreria
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Condizioni: molto buonoThe book has been read, but is... Scopri di più su questo articolo
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Da: Regno Unito a: U.S.A.
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Marketing: Real People, Real Decisions
Editore:
Financial Times/ Prentice Hall
(2009)
ISBN 10: 0273727788
ISBN 13: 9780273727781
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Paperback
Quantità: 3
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Valutazione libreria
Descrizione libro Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR004364983
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Marketing: Real People, Real Decisions
Editore:
Financial Times/ Prentice Hall 30/07/2009
(2009)
ISBN 10: 0273727788
ISBN 13: 9780273727781
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Descrizione libro Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780273727781
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Marketing: Real People, Real Decisions
Editore:
Financial Times/ Prentice Hall 30/07/2009
(2009)
ISBN 10: 0273727788
ISBN 13: 9780273727781
Antico o usato
Brossura
Quantità: 2
Da:
Valutazione libreria
Descrizione libro Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780273727781
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Marketing: Real People, Real Decisions First European Edition, with MyMarketingLab Online Access Card
Editore:
Financial Times/ Prentice Hall
(2009)
ISBN 10: 0273727788
ISBN 13: 9780273727781
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Softcover
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Descrizione libro Softcover. Condizione: Très bon. Ancien livre de bibliothèque. Edition 2009. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2009. Ammareal gives back up to 15% of this book's net price to charity organizations. Codice articolo C-931-776
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Marketing: Real People, Real Decisions
Editore:
Financial Times/ Prentice Hall
(2009)
ISBN 10: 0273727788
ISBN 13: 9780273727781
Antico o usato
Paperback
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Paperback. Condizione: Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Codice articolo 1185159
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Marketing: Real People, Real Decisions First European Edition, with MyMarketingLab Online Access Card
Editore:
Financial Times/ Prentice Hall
(2009)
ISBN 10: 0273727788
ISBN 13: 9780273727781
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Very Good. Very Good condition. Shows only minor signs of wear, and very minimal markings inside (if any). Codice articolo 353-0273727788-vrg
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Marketing: Real People, Real Decisions
Editore:
Prentice Hall/Financial Times
(2009)
ISBN 10: 0273727788
ISBN 13: 9780273727781
Antico o usato
Brossura
Quantità: 1
Da:
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Descrizione libro Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780273727781. Codice articolo 8747063
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Marketing: Real People, Real Decisions
Editore:
Prentice Hall/Financial Times
(2009)
ISBN 10: 0273727788
ISBN 13: 9780273727781
Antico o usato
Brossura
Quantità: 1
Da:
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Descrizione libro Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Excessive pencil markings. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780273727781. Codice articolo 8747066
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Foto dell'editore
Marketing: Real People, Real Decisions
Editore:
Prentice Hall/Financial Times
(2009)
ISBN 10: 0273727788
ISBN 13: 9780273727781
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780273727781. Codice articolo 8747067
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Foto dell'editore
Marketing: Real People, Real Decisions First European Edition, with MyMarketingLab Online Access Card
Editore:
Financial Times/ Prentice Hall
(2009)
ISBN 10: 0273727788
ISBN 13: 9780273727781
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: very good. Gently used. May include previous owner's signature or bookplate on the front endpaper, sticker on back and/or remainder mark on text block. Codice articolo 9780273727781-3
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