Better Brochures, Catalogs, and Mailing Pieces - Brossura

Maas, Jane

Brossura

ISBN 10: 0312077319 ISBN 13: 9780312077310

Casa editrice: St Martins Pr, 1984

Riassunto

Everything you need to know to create Better Brochures, Catalogs and Mailing Pieces

-The most important decision: positioning and strategy
-The fifteen magic rules for better brochures
-The layman's guide to better layouts
-Ten ways to save money on production
-Hotel brochures-fifteen secrets that fill rooms
-How to attract more tourists
-Promoting theme parks and attractions
-What works best in college literature
-Brochures to gain members, to advocate, to persuade, to sell
-How to do more effective fund-raising literature
-Catalogs that sell more-and cost less
-How to make mailings more profitable

Su questo libro

L'autore:

Jane Maas is the president of Muller Jordan Weiss Advertising. She is the first woman to become the head of a major agency she did not found herself.

Mrs. Maas is perhaps best known for her direction of the "I Love New York" program-including its brochures. She is also co-author of the now classic How to Advertise (St. Martin's, 1975).

Product Description:

Book by Maas Jane

Su questa edizione

• Editore: St Martins Pr
• Data di pubblicazione: 1984
• ISBN 10: 0312077319
• ISBN 13: 9780312077310
• Rilegatura: Copertina flessibile