Understanding Media: Volume 127

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9780415104838: Understanding Media: Volume 127
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What is the distinction between `Hot' and `Cool' Media? Who is `The Gadget Lover'? When Understanding Media was first published in 1964, it was immediately recognised as a brilliant and revolutionary work. Marshall Mcluhan's classic text offers us an all-encompassing exploration of the entire spectrum of communication as it has extended human horizons, from the invention of movable type through to the computer age.
McLuhan believed that we are living in the midst of a turbulent, unseen revolution, where human technologies become extensions of the human organism and the central nervous system. His book is a fascinating analysis of all types of media packed with illustrated examples - myriad topics include road and paper routes, clothing, housing, money, clocks, transport, advertisements, the movies and weapons.

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Altre edizioni note dello stesso titolo

9780262631594: Understanding Media: The Extensions of Man

Edizione in evidenza

ISBN 10: 0262631598 ISBN 13: 9780262631594
Casa editrice: Mit Pr, 1994
Brossura

9780070454361: Understanding Media: The Extensions of Man

McGraw..., 1965
Brossura

9780349122960: Understanding Media: The Extensions of Man

Sphere, 1973
Brossura

9780710018199: Understanding Media: The Extensions of Man

Routledge, 1964
Brossura