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A first step towards understanding the relationship between advertising and identity with a focus on sport. Considers advertisers' sponsorship of sports as well as cases where sport and 'fitness' lend their perceived positive imagery to a wide range of co
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Steven J. Jackson is an Associate Professor in the School of Physical Education, University of Otago. He has published in numerous scholarly journals including: Sociology of Sport Journal, International Review for the Sociology of Sport, Journal of Sport and Social Issues, and Media, Culture & Society. He is currently General Secretary for the International Sociology of Sport Association (ISSA) and has served on the editorial board for the Sociology of Sport Journal. David L. Andrews is an Associate Professor in the Sport Commerce and Culture Program, Department of Kinesiology, and an Affiliate Faculty in the Department of American Studies, at the University of Maryland, College Park. His research and teaching focuses on the critical examination of contemporary sport culture. He has been a guest editor of the Sociology of Sport Journal, and is presently Assistant Editor of the Journal of Sport and Social Issues.Contenuti:
1. Introduction: The Contemporary Landscape of Sport Advertising 2. Model Behavior?: Sporting Feminism and Consumer Culture 3. 'Knowing' the Hero: The Female Athlete and Myth at Work in Nike Advertising 4. Women's sport in postmodern America: Body politics and the corporo-empowerment of "Everyday Athletes" 5. Enligtened racism and celebrity feminism in contemporary sports advertisements 6. Race, Representation, and the Promotional Culture of the NBA: Canadian Case" 7. Sport, sexuality and representation in advertising: Political Economy of the Pink Dollar 8. Fitting Images: Advertising, Sport & Disability 9. Close Encounters of Another Kind: Nationalism, Media Representations and Advertising in New Zealand Rugby 10. Global Gaming: Cultural Toyotism, Transnational Corporatism & Sport 11. I'm Afraid of American's: Globalisation, Advertising and Cultural Resistance 12. Cursed or Carefree?: A Historical View of Menstrual Product Advertisements and Feminine Physical Activity 13. That's Me in the Mirror: Fitness & the Marketing of the Self 14. Staging identity through consumption: Exploring the social uses of sporting goods
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Descrizione libro Routledge, 2004. PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo EZ-9780415339926
Descrizione libro Taylor & Francis Ltd, United Kingdom, 2005. Paperback. Condizione: New. Language: English. Brand new Book. Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked.Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation. Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport. Codice articolo AAV9780415339926
Descrizione libro Routledge. Condizione: BRAND NEW. BRAND NEW Softcover - This title is now printed on demand - please allow added time for shipment! A Brand New Quality Book from a Full-Time Veteran Owned Bookshop in business since 1992!. Codice articolo 3546635
Descrizione libro Condizione: New. New. Codice articolo S-0415339928
Descrizione libro Condizione: New. New. Codice articolo EX-0415339928
Descrizione libro Routledge, 2017. Paperback. Condizione: New. PRINT ON DEMAND Book; New; Publication Year 2017; Fast Shipping from the UK. No. book. Codice articolo ria9780415339926_lsuk
Descrizione libro Routledge, 2004. Paperback. Condizione: NEW. 9780415339926 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Codice articolo HTANDREE0260925
Descrizione libro Taylor & Francis Ltd. Paperback / softback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Codice articolo C9780415339926
Descrizione libro Routledge 2004-11-25, 2004. Paperback. Condizione: New. Codice articolo 6666-LSI-9780415339926
Descrizione libro Taylor Francis. Condizione: new. Codice articolo dad03ae10118a8f34b27995b93c81496