Business model generation: a handbook for visionaries, game changers, and challengers - Brossura

Osterwalder A.; Pigneurr Y.

Brossura

ISBN 10: 0470876417 ISBN 13: 9780470876411

Casa editrice: John Wiley & Sons, 2010

Riassunto

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.

Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

Su questo libro

Recensione:

an impressively comprehensive compendium of many of the most current ideas concerning the structure and development of businesses.′ (Anglohigher.com, May 2011).

... this handbook is likely to prove an excellent help for evaluating business models .  (Anatello.com, July 2011).

L'autore:

Alexander Osterwalder (Lausanne, Switzerland;alexosterwalder.com; businessmodelgeneration.com) is a speaker,workshop facilitator and strategy consultant to organizations in 20countries on all continents. Besides his speaking engagements, Dr.Osterwalder focuses on executive training in the domain of businessmodel development and innovation. He writes a popular blog onbusiness model innovation at www.businessmodelalchemist.com.Organizations that use the business strategy described in BusinessModel Generation include 3M, Ericsson, IBM, Telenor, Capgemini,Deloitte, and many more.

Yves Pigneur, PhD, (Lausanne, Switzerland;http://hecshost.unil.ch/ypigneur/) is a professor of business andhead of the Information Systems Institute of the University ofLausanne, Switzerland. He has held visiting professorships atGeorgia State University in Atlanta, Hong Kong University ofScience and Technology, and University of British Columbia inVancouver. Dr. Pigneur is the chairperson of several conferences(IFIP, ISDSS, AIM). His research has been published in over fiftybooks, refereed journals and conference proceedings.

Su questa edizione

• Editore: John Wiley & Sons
• Data di pubblicazione: 2010
• ISBN 10: 0470876417
• ISBN 13: 9780470876411
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 278