Visual Communication: Images with Messages - Brossura

Lester, Paul Martin

Brossura

ISBN 10: 053419530X ISBN 13: 9780534195304

Casa editrice: Wadsworth Publishing Co Inc, 1994

Riassunto

This is a comprehensive text for the viscom course, developing visual literacy by exploring and showing the role of images in the communication process. The first parts of the text present scientific and medical information about light, the eye and the brain (the "how" we see), the theoretical approaches to visual perception (the "why" we see), and the ethical issues related to images. The last part of the text explores the individual mediums of presentation (the "what" we see): typography, graphic design, informational graphics, cartoons, photography, motion pictures, television and video, computers and interactive multimedia.

Su questo libro

Product Description:

Book by Lester Paul Martin

Su questa edizione

• Editore: Wadsworth Publishing Co Inc
• Data di pubblicazione: 1994
• ISBN 10: 053419530X
• ISBN 13: 9780534195304
• Rilegatura: Copertina flessibile
• Numero di pagine: 500