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Blockbusters: Why Big Hits - and Big Risks - are the Future of the Entertainment Business

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9780571309221: Blockbusters: Why Big Hits - and Big Risks - are the Future of the Entertainment Business
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What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products - the movies, television shows, songs and books that are hugely expensive to produce and market - is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from her unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works - and how to navigate today's high-stakes business world at large. 'Convincing . . . Elberse's Blockbusters builds on her already impressive academic resume to create an accessible and entertaining book.' Financial Times

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Recensione:

An accessible and entertaining book. (Jason Abbruzzese Financial Times)

A clear and well-written series of case studies in how various branches of the entertainment business - movies, pop music, TV shows, books, sport - rely on a 'blockbuster' strategy as a business model ... If I were an executive in any of the entertainment businesses, I'd regard this book as a must-read and consider its lessons very seriously. (Diane Coyle enlightenmenteconomist.com)

A compelling answer for those who wonder why Hollywood seems obsessed with superheroes and all hit songs sound alike. The formula works. . . [In Blockbusters,] Elberse delivers an accessible, convincing accounting for the ways in which contemporary entertainment is produced, marketed and consumed. (Kirkus Reviews)

Forceful . . . Elberse analyzes the realm of culture with a rigorous, numbers-driven approach. (The Boston Globe)

Descrizione del libro:

Blockbusters is Anita Elberse's fascinating and insightful examination of why the future of popular culture will revolve around ever bigger bets on entertainment products.

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Altre edizioni note dello stesso titolo

9780805094336: Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment

Edizione in evidenza

ISBN 10: 0805094334 ISBN 13: 9780805094336
Casa editrice: Henry Holt & Co, 2013
Rilegato

9780571281336: Blockbusters

Faber ..., 2013
Rilegato

9781250053145: Blockbusters (Cancelled): Hit-Making, Risk-Taking, and the Big Business of Entertainment

Griffin, 2014
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ELBERSE A
Editore: Faber and Faber (2014)
ISBN 10: 0571309224 ISBN 13: 9780571309221
Nuovo Paperback Quantità: 1
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Revaluation Books
(Exeter, Regno Unito)
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Descrizione libro Paperback. Condizione: Brand New. 320 pages. 8.50x5.31x0.94 inches. In Stock. Codice articolo zk0571309224

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Anita Elberse
Editore: Faber Faber (1800)
ISBN 10: 0571309224 ISBN 13: 9780571309221
Nuovo Brossura Quantità: 1
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Byrd Books
(Austin, TX, U.S.A.)
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Descrizione libro Condizione: new. Codice articolo byrd_excel_0571309224

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Spese di spedizione: EUR 2,58
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