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Kim Schrode is Research Associate in English at the University of Aarhuss, Denmark, and (1984-5) Visiting Scholar at the Annenberg School of Communications, University of Southern California.
Focusing on magazien and newspaper advertising, the authors illustrate the reange of linguistic and visual techniques advertisers use to achieve emphasis and special effects. They consider how advertisements single out specific audiences for their address, and reveal the ways in which the advertiser preys on beliefs about sex roles and prejudices about social groups.
The Language of Advertising is not a book which simply presents the results of an analysis of modern advertising. It seeks throughout to equip the reader with the techniques for his or her own examination of advertising ideology and of the social functions of advertising today.
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EUR 2,47
In U.S.A.
Descrizione libro Condizione: New. Codice articolo 729672-n
Descrizione libro paperback. Condizione: New. Language: ENG. Codice articolo 9780631127437
Descrizione libro Condizione: new. Codice articolo 671021c0b01635d0c222ec9a3395380d
Descrizione libro Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days. Whenever we pick up a newspaper or magazine, turn on the television or look at the heardings on roadsides, we are confronted with advertisements. These do more than simply sell a product - they work in subtle ways to persuade us to accept the way of life and pattern of our needs that they depict. Codice articolo B9780631127437
Descrizione libro Condizione: New. New. In shrink wrap. Looks like an interesting title! 0.71. Codice articolo Q-0631127437
Descrizione libro Condizione: New. Codice articolo 729672-n
Descrizione libro Condizione: New. Whenever we pick up a newspaper or magazine, turn on the television or look at the heardings on roadsides, we are confronted with advertisements. These do more than simply sell a product - they work in subtle ways to persuade us to accept the way of life and pattern of our needs that they depict. Num Pages: 182 pages, illustrations. BIC Classification: KNTY. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 151 x 13. Weight in Grams: 308. . 1985. Paperback. . . . . Codice articolo V9780631127437
Descrizione libro Condizione: New. Buy with confidence! Book is in new, never-used condition. Codice articolo bk0631127437xvz189zvxnew
Descrizione libro Paperback. Condizione: Brand New. 182 pages. 9.25x6.25x0.50 inches. In Stock. Codice articolo __0631127437
Descrizione libro Condizione: New. Whenever we pick up a newspaper or magazine, turn on the television or look at the heardings on roadsides, we are confronted with advertisements. These do more than simply sell a product - they work in subtle ways to persuade us to accept the way of life and pattern of our needs that they depict. Num Pages: 182 pages, illustrations. BIC Classification: KNTY. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 151 x 13. Weight in Grams: 308. . 1985. Paperback. . . . . Books ship from the US and Ireland. Codice articolo V9780631127437