Built To Last: Successful Habits of Visionary Companies

Collins, James; Porras, Jerry; Collins, Jim

Rilegato

ISBN 10: 0712661549 ISBN 13: 9780712661546

Casa editrice: Random House Business, 1995

To become visionary, claim the authors of this book, firms need two things: a guiding philosophy and a challenging mission, or goal. They have interviewed the leaders and senior managers of 18 of the USA's most successful companies, including Boeing, Hewlett-Packard, IBM, as well as Sony in Japan, and examined just what makes them tick and how it is that they have outdistanced their competitors. The book forms a blueprint for success for companies around the world, who can learn valuable secrets of just how to succeed in today's competitive climate without compromising the ideals with which they were founded.

Descrizione del libro:

Visionary companies are built by visionary leaders, whose ideas live on long after their death. This book explores 18 visionary companies and the reasons for their success from foundation to their present.