Political Polling: Strategic Information in Campaigns - Brossura

Stonecash, Jeffrey M.

Brossura

ISBN 10: 0742561321 ISBN 13: 9780742561328

Casa editrice: Rowman & Littlefield Publishers, 2008

Riassunto

Information is crucial for candidates in political campaigns. This book, written by someone who has polled for 23 years, first focuses on the process of acquiring information during a campaign through polling. The book describes how to write questions, draw samples of voters, and conduct calling. The second major concern of the book is how to analyze results, and then interpret and present results in a way that will contribute to forming a strategy for a campaign. The book deals with the issues of biased questions and results, and why it is of no value to candidates to engage in such practices.

Su questo libro

L'autore:

Jeffrey Stonecash is professor of political science at Syracuse University.

Su questa edizione

• Editore: Rowman & Littlefield Publishers
• Data di pubblicazione: 2008
• ISBN 10: 0742561321
• ISBN 13: 9780742561328
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 188