Profit Brand How To Increase The Profitability, Accountability And Sustainability Of Brands: Increasing the Profitability, Accountability & Sustainability of Brands - Rilegato

Wreden, Nick

Rilegato

ISBN 10: 0749444657 ISBN 13: 9780749444655

Casa editrice: Kogan Page Ltd, 2005

Riassunto

"ProfitBrand does a superb job in showing how companies can gain by tracking individual customers' profitability, and not simply basing their strategies on aggregate measures such as sales and market share." -- Philip Kotler, Kellogg School of Management

Su questo libro

Descrizione del libro:

I learned a lot from reading ProfitBrand. This book does a superb job in showing how companies can gain by tracking individual customers profitability, and not simply basing their strategies on aggregate measures such a sales and market share - Philip Kotler, Kellog School of Management

L'autore:

Nick Wreden is a recognized brand futurist and managing director of FusionBrand, a consultancy which specializes in customer loyalty and metrics-based branding. He has over 20 years' experience of branding products for Fortune 500 and many other companies, including IBM, Cisco, BellSouth, Hitachi. He also founded one of the U.S.'s first technology marketing firms. An award-winning writer and member of the American Marketing Association, he is a regular speaker at major business and marketing forums around the world, and has also taught organizational management at graduate level.

Su questa edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2005
• ISBN 10: 0749444657
• ISBN 13: 9780749444655
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 224