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Brand Rejuvenation: How to Protect, Strengthen and Add Value to Your Brand to Prevent it from Ageing

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9780749451462: Brand Rejuvenation: How to Protect, Strengthen and Add Value to Your Brand to Prevent it from Ageing
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According to the American Marketing Association, 80 percent of all new brands fail. In such a competitive environment, it is essential for brand managers to have all the information they need at their fingertips to keep their brand at the leading edge of the market, and "Brand Rejuvenation" gives them just that. This book highlights the ageing problem that every brand can potentially face and investigates how companies can take steps to counter the ageing process. For brands today, the battle for survival is never-ending - there are millions of brands around the world and not enough space on the shelves and/or in the consumer's mind to hold them. With dozens of case studies and examples of brands across different industries, "Brand Rejuvenation" provides brand managers with lots of ideas and practical advice on how to implement brand rejuvenation and ageing prevention strategies.

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Descrizione del libro:

Brand Rejuvenation looks specifically at the challenges faced by existing brands in avoiding brand stagnation, and how to re-energise those brands that have become stale and ineffective.

L'autore:

Jean-Marc Lehu is Associate Marketing Professor at Panthéon-Sorbonne University. A member of the OSES Research Centre on Transition Economics, he is also a consultant in marketing and communications and conducts research on customer loyalty and brand management. He has had several books and numerous articles published, including Branded Entertainment, also published by Kogan Page

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Altre edizioni note dello stesso titolo

9780749445669: Brand Rejuvenation: How to Protect, Stregthen & Add Value to Your Brand to Prevent It from Ageing: How to Protect Strengthen and Add Value to Your Brand to Prevent it from Ageing

Edizione in evidenza

ISBN 10: 0749445661 ISBN 13: 9780749445669
Casa editrice: Kogan Page Ltd, 2006
Rilegato

9788175545854: Brand Rejuvenation [Paperback] [Jan 01, 2010] Jean_Marc Lehu

Brossura

9780749448950: Brand Rejuvenation [Paperback]

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1.

Jean-Marc Lehu
Editore: Kogan Page Ltd (2008)
ISBN 10: 0749451467 ISBN 13: 9780749451462
Nuovo Paperback Quantità: 1
Da
Revaluation Books
(Exeter, Regno Unito)
Valutazione libreria

Descrizione libro Paperback. Condizione: Brand New. illustrated edition. 252 pages. 9.25x6.25x0.75 inches. In Stock. Codice articolo zk0749451467

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2.

Lehu, Jean-Marc
Editore: Kogan Page (2008)
ISBN 10: 0749451467 ISBN 13: 9780749451462
Nuovo Brossura Quantità: 1
Da
BennettBooksLtd
(San Diego, CA, U.S.A.)
Valutazione libreria

Descrizione libro Condizione: New. New. Codice articolo Q-0749451467

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Spese di spedizione: EUR 4,17
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