Luxury World: The Past, Present and Future of Luxury Brands - Rilegato

Tungate, Mark

Rilegato

ISBN 10: 0749452633 ISBN 13: 9780749452636

Casa editrice: Kogan Page Ltd, 2009

Riassunto

The word "luxury" has almost lost its meaning after being hijacked by a multitude of aspiring commoditites. So what is real luxury? Which are the genuine luxury brands? Who are their customers - and how do luxury brands attract and retain them? Above all, where can the industry turn now that excess is out of fashion?

Fast-moving, entertaining and full of exclusive interviews, Luxury World takes you on a voyage around the luxury universe during a period of change, slipping behind the facades of the world's most sophisticated businesses to show how they function.

Among other destinations, best-selling author Mark Tungate visits: Swiss watchmakers; the Champagne houses of France; the diamond district of Antwerp; the luxury enclave of Monte Carlos; the discreet ateliers of the last craftsmen; a host of brands in Paris - the self-proclaimed capital of elegance.

Su questo libro

Recensione:

"He clearly illustrates that luxury transcends categories, even in areas where non-consumption activist movements shun excessive consumption and promote simple living (chapter 20). In fact, there is very little in daily life that does not have the capacity of being exposed to the draw of luxury, from food (chapter 16) and drink (chapters 14 and 15) to domestic help (chapter 19)." (Natalina Zlatevska, Assistant Professor, Bond University Australia)

"A valuable portrait of the sector at a watershed moment: Luxury isnt going out of style it just needs to change its style." (Tom Ford)

Descrizione del libro:

Provides the first look at luxury in the context of the economic downturn, including the rise of the "mass luxury" sector and the strategies they use to lift themselves into the realm of the elite

Explores the difference between mass and authentic luxury, and how excess has become 'out of fashion'

Fast-moving, entertaining and full of exclusive quotes and anecdotes from industry insiders

Su questa edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2009
• ISBN 10: 0749452633
• ISBN 13: 9780749452636
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 241