Fashion Brands: Branding Style from Armani to Zara - Rilegato

Tungate, Mark

Rilegato

ISBN 10: 0749453052 ISBN 13: 9780749453053

Casa editrice: Kogan Page Ltd, 2008

Riassunto

Once a luxury that only the elite could afford, fashion is now widely accessible. While brands such as Zara and H&M have made fashion an affordable choice for the mass market, sports brands such as Nike and Adidas have transformed the image of their products from merely practical to fashionable. How has this transformation occurred? Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first-hand interviews with key players, the book analyzes every aspect of fashion from a marketing perspective. It examines how advertising, store design and the media have altered our fashion sense. The new edition includes chapters on fashion bloggers and the rise of celebrity-endorsed products.

Su questo libro

Descrizione del libro:

New edition of the international best-seller - translated into more than 10 languages

The only book of its kind to study the influence of branding within the fashion industry

Includes a new preface plus detail on the impact of blogging and celebrity-endorsed products

Packed with first-hand interviews with the worlds great fashion brand gurus

Examines the creation of designer brands such as Armani and Ralph Lauren, and high street brands like Topshop and H&M

Essential for anyone wanting to make it big in the fashion biz Nicholas Coleridge, MD, Conde Nast

Dissects the fashion industry from high street to haute couture Media Week

Fascinating Publishing News

L'autore:

Mark Tungate is a journalist specializing in media, marketing, and communication. Based in Paris, he is the author of Adland, Branded Male, and Media Monoliths (Kogan Page), and co-author of The Epica Book, an annual review of the best European advertising.

Su questa edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2008
• ISBN 10: 0749453052
• ISBN 13: 9780749453053
• Rilegatura: Copertina rigida
• Numero edizione: 2
• Numero di pagine: 264