The Business Plan Workbook - Brossura

Barrow, Colin; Barrow, Paul; Brown, Robert

Brossura

ISBN 10: 0749464615 ISBN 13: 9780749464615

Casa editrice: Kogan Page Ltd, 2012

Riassunto

Without a business plan, no bank, venture capital house, or corporate parent will consider finance for start-up, expansion or venture funding. The Business Plan Workbook is an essential guide to all aspects of business planning for entrepreneurs, senior executives and students alike. Using successful real life business plans, this book brings together the process and procedures required to produce that persuasive business plan.

The step-by-step approach covers the key topics, including:

-validating a business idea
-practical ways to research a market
-developing a marketing strategy
-branding a business
-raising finances
-forecasting and decision-making techniques
-structuring, writing up and presenting a business plan

This seventh edition has updated information on competitive strategy, the Five Forces Theory of Industry Structure and other strategic options, such as cost leadership, focus and differentiation. New, high profile case studies include companies such as IKEA, Starbucks and LinkedIn and cover businesses at various stages in their development, making the book a great value for business professionals from any background.

Su questo libro

Recensione:

"Practical, professional advice presented in a highly accessible format. Based on the Enterprise Programme at Cranfield School of Management, it contains 25 assignments with worksheets and examples to help construct your plan, learning from others as you write." (Internet Works)

"A pleasing read, unlike many other books on this topic... full of practical and professional advice." (Professional Manager)

Descrizione del libro:

Case study driven, fully comprehensive and featuring the latest financial modelling techniques

Based on methodology developed at Cranfield Business School

Proper planning prevents business failure - two thirds of start-ups fail in the first three years

Su questa edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2012
• ISBN 10: 0749464615
• ISBN 13: 9780749464615
• Rilegatura: Copertina flessibile
• Numero di pagine: 326