Market Research in Practice: An Introduction to Gaining Greater Market Insight

Valutazione media 4,29
( su 7 valutazioni fornite da Goodreads )
 
9780749475857: Market Research in Practice: An Introduction to Gaining Greater Market Insight
Vedi tutte le copie di questo ISBN:
 
 

As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop brands, and optimize prices is even more important.  Introducing market research tools, approaches, and issues, this book provides a clear, step-by-step guide from the beginning steps of planning and executing a project through to analyzing and presenting the results.

This fully updated third edition has been revised to reflect the most recent trends in the industry.  Ten new chapters cover issues including: ethics in market research, qualitative research, quantitative research, as well as key concepts such as international research, how to design a questionnaire, how to choose a sample, and how to carry out interviews.  There are also tips, advice, and new international case studies from the authors’ own experiences, which ground the concepts in business reality.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Recensione:

"If you are new to market research then this should be your bible. If you hate guessing what your customers are thinking, then this should be your road map. And if you are a marketer young or old, then this masterful reference piece will serve as a timely reminder that the most effective marketing is still about thinking and planning." (John Dodds, Global Director Brand and Marketing Communications Excellence Air Products 2016-02-02)

"This book will be useful to those interested in information-based decisions, practitioners and students of management, in both the public and private sectors. The book covers both secondary and primary data, and it encompasses our move to interest in big data, as well as making the most of small-sample qualitative studies. In this context, it puts sampling into context and gives insight into the appreciation of validity. The section on analysis suggests practical approaches to presenting results based on descriptive outcomes and multivariate analysis to understand market segmentation. The book clearly draws on a wealth of experience, it is credible, understandable, and I would recommend it to anyone undertaking marketing information gathering." (Professor Gillian H Wright, Director of Doctoral Programmes, Manchester Metropolitan University 2016-02-02)

"The world of market research is constantly evolving with new methods and technologies. It's important to have a resource that you trust to remind you of the foundations of research-done-well. A valuable tool for insights professionals of all types, this is the book that I use with my team, whether we're searching for new inspiration or just want to go back to basics." (Rebecca Cunningham, Senior Market Research Manager, Stanley Black & Decker, Inc 2016-02-02)

"A nice job of explaining the whole process of research, from the initial inkling of the need to do research through reporting the results." (Quirk's Marketing Research Review)

"A practical guide to the basics of marketing research. Filled with real-world applications and important details, the book presents a step-by-step approach to conducting primary research, from planning a project through execution, analysis, and presentation of findings. The guide not only outlines the fundamental steps, but reviews the complete ten-week market research cycle. ...Liberal use of examples and a variety of graphics peppered throughout enhance readability. Undergraduate business students or MBA students with little prior exposure to the area will find this book very helpful" (S.D. Clark, St. John's University, Choice)

"A practical introduction to market research for students and for people who want to carry out or manage their own surveys." (Journal of Economic Literature)

"A great book for those who will come into contact with research at any level and are interested in the methods used or are looking for new ideas to broaden their own forms of research." (Professional Marketing)

"Any B2B marketer who is looking to increase awareness of their own market, or even those using market research to investigate new areas, will benefit from this book." (Charlie King, Kelso Consulting, B2B Marketing)

"Easy to read, easy to understand ... a book to have, not only for students, but definitely also for business people." (Jeroen Beukeboom, MBA, Senior Business Development Analyst, AkzoNobel Industrial Coatings)

"A really practical, down-to-earth book with clearly laid out examples and illustrations. The use of real-life scenarios helps to demystify the world of research through logical steps." (Carol Sheppard, Customer Experience Research Manager, Molson Coors)

Descrizione del libro:

Explains how to use market research tools and methods to obtain the most reliable results, taking examples from companies including Adidas, Marks & Spencer, Grohe and General Motors

Helps readers negotiate the intricate bends of conducting effective market research

Shows anyone who commissions market research how to manage a project

Demonstrates the value of market intelligence in business strategy

Online resources: accompanied by a range of tools, templates, surveys and guides.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

Foto dell'editore

1.

Matthew Harrison, Matthew Harrison
ISBN 10: 0749475854 ISBN 13: 9780749475857
Nuovo Quantità: 1
Da
GreatBookPrices
(Columbia, MD, U.S.A.)
Valutazione libreria

Descrizione libro Condizione: New. Codice articolo 24989281-n

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 31,29
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 2,19
In U.S.A.
Destinazione, tempi e costi
Immagini fornite dal venditore

2.

Hague, Paul", "Cupman, Julia", "Harrison, Matthew", "Truman, Oliver"
Editore: Kogan Page (2016)
ISBN 10: 0749475854 ISBN 13: 9780749475857
Nuovo Paperback Quantità: 20
Da
booksXpress
(Freehold, NJ, U.S.A.)
Valutazione libreria

Descrizione libro Kogan Page, 2016. Paperback. Condizione: new. Codice articolo 9780749475857

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 33,55
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi
Foto dell'editore

3.

Matthew Harrison
Editore: Kogan Page (2016)
ISBN 10: 0749475854 ISBN 13: 9780749475857
Nuovo Quantità: 9
Da
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Valutazione libreria

Descrizione libro Kogan Page, 2016. PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo H9-9780749475857

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 33,76
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi
Foto dell'editore

4.

Matthew Harrison, Julia Cupman, Oliver Truman,
Editore: Kogan Page Ltd, United Kingdom (2016)
ISBN 10: 0749475854 ISBN 13: 9780749475857
Nuovo Paperback Quantità: 10
Da
The Book Depository
(London, Regno Unito)
Valutazione libreria

Descrizione libro Kogan Page Ltd, United Kingdom, 2016. Paperback. Condizione: New. 3rd Revised edition. Language: English. Brand new Book. Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research.Online resources include a range of tools, templates, surveys and guides. Codice articolo AAV9780749475857

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 33,93
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi
Foto dell'editore

5.

Hague, Paul
Editore: Kogan Page (2016)
ISBN 10: 0749475854 ISBN 13: 9780749475857
Nuovo Paperback Quantità: 1
Da
Book Deals
(Lewiston, NY, U.S.A.)
Valutazione libreria

Descrizione libro Kogan Page, 2016. Paperback. Condizione: BRAND NEW. Codice articolo 0749475854_abe_bn

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 33,97
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi
Immagini fornite dal venditore

6.

Hague, Paul
Editore: Kogan Page 3/28/2016 (2016)
ISBN 10: 0749475854 ISBN 13: 9780749475857
Nuovo Paperback or Softback Quantità: 10
Da
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Valutazione libreria

Descrizione libro Kogan Page 3/28/2016, 2016. Paperback or Softback. Condizione: New. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Book. Codice articolo BBS-9780749475857

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 34,00
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi
Foto dell'editore

7.

Hague, Paul; Cupman, Julia; Harrison, Matthew; Truman, Oliver
Editore: Kogan Page (2016)
ISBN 10: 0749475854 ISBN 13: 9780749475857
Nuovo Brossura Quantità: 1
Da
GlassFrogBooks
(Hawthorne, CA, U.S.A.)
Valutazione libreria

Descrizione libro Kogan Page, 2016. Condizione: New. A+ Customer service! Satisfaction Guaranteed! Book is in NEW condition. Codice articolo 0749475854-2-1

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 35,78
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi
Foto dell'editore

8.

Matthew Harrison, Julia Cupman, Oliver Truman,
Editore: Kogan Page Ltd, United Kingdom (2016)
ISBN 10: 0749475854 ISBN 13: 9780749475857
Nuovo Paperback Quantità: 1
Da
Book Depository hard to find
(London, Regno Unito)
Valutazione libreria

Descrizione libro Kogan Page Ltd, United Kingdom, 2016. Paperback. Condizione: New. 3rd Revised edition. Language: English. Brand new Book. Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research.Online resources include a range of tools, templates, surveys and guides. Codice articolo BTA9780749475857

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 36,57
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi
Foto dell'editore

9.

Hague, Paul
Editore: Kogan Page
ISBN 10: 0749475854 ISBN 13: 9780749475857
Nuovo Quantità: 1
Da
My Books Store
(Tallahassee, FL, U.S.A.)
Valutazione libreria

Descrizione libro Kogan Page. Condizione: new. Third. Book is in NEW condition. Satisfaction Guaranteed! Fast Customer Service!!. Codice articolo MBSN0749475854

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 33,44
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,30
In U.S.A.
Destinazione, tempi e costi
Foto dell'editore

10.

Paul N. Hague (author), Matthew Harrison (author), Julia Cupman (author), Oliver Truman (author)
Editore: Kogan Page 2016-03-03, London (2016)
ISBN 10: 0749475854 ISBN 13: 9780749475857
Nuovo paperback Quantità: > 20
Da
Blackwell's
(Oxford, OX, Regno Unito)
Valutazione libreria

Descrizione libro Kogan Page 2016-03-03, London, 2016. paperback. Condizione: New. Language: ENG. Codice articolo 9780749475857

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 33,61
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 4,22
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

Vedi altre copie di questo libro

Vedi tutti i risultati per questo libro