Al momento non sono disponibili copie per questo codice ISBN.Vedi tutte le copie di questo ISBN:
Organized in ten sections, using 100 matrices, Malcolm McDonald and John Leppard have created a book that will stimulate creativity, prompt ideas and new avenues of thought for practical decision making. With the aid of bi-polar diagrams, complex problems can be simplified and in a hard and competitive world, quick solutions can be found. Malcolm MacDonald is Professor of Marketing Planning and Director of the International Planning Centre at the Cranfield School of Management and a Director of a number of companies. He is a graduate in English Language and Literature from Oxford University, in Business Studies from the Cranfield Institute of Technology. He has extensive industrial experience, including a number of years as Marketing Director of Canada Dry. During the past ten years he has run a series of successful seminars and workshops on Australasia and the USA. He has written ten books on marketing and many of his papers have been published. He is editor of "International Marketing Review". John Leppard runs his own consultancy business which specializes in management development, marketing and designing training packages. He has many years experience of industrial and commercial training, both as a company practitioner and as an external adviser. In addition to his work with client companies, he is Visiting Lecturer at Cranfield School of Management. He was awarded his MPhil at the Cranfield Institute of Technology for his research into the influence that corporate culture has on the marketing planning processes of companies.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Descrizione libro Butterworth-Heinemann Ltd, 1992. Paperback. Condizione: Used; Good. Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service. Codice articolo BBI2494094
Descrizione libro -. Paperback. Condizione: Very Good. Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780750604086
Descrizione libro Butterworth Heinemann. PAPERBACK. Condizione: Good. 0750604085. Codice articolo MEXICO0000780
Descrizione libro Butterworth-Heinemann Ltd, 1992. Taschenbuch. Condizione: Sehr gut. 180 Seiten 6068M Sprache: Englisch Gewicht in Gramm: 259. Codice articolo 91201
Descrizione libro Butterworth-Heinemann Ltd, 1992. Condizione: Gut - gebraucht. Broschiert 180 S. Guter Zustand, ohne Namenseintrag Zustand: 3, Gut - gebraucht, Broschiert Butterworth-Heinemann Ltd , 1992 180 S. , Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing, McDonald, Malcolm. Codice articolo BU264893
Descrizione libro Butterworth Heinemann, U.K., 1992. Soft Cover. Condizione: Very Good. No Jacket. Soft covers. Very good, clean condition. Codice articolo 039940