The Committed Enterprise: Making Vision, Values, and Branding Work - Brossura

Davidson, Hugh

Brossura

ISBN 10: 0750661992 ISBN 13: 9780750661997

Casa editrice: Routledge, 2004

Riassunto

It is easier to describe vision and values than implement them. However this updated paperback edition of The Committed Enterprise shows how to achieve success by understanding the needs of stakeholders and maximising them.

It details the Seven Best Practices for making vision and values work and is based on research with leaders from 125 leading enterprises worldwide. Using a unique format to allow fast track or in-depth reading the book includes hundreds of examples from enterprises as diverse as PepsiCo, Caltech, Tesco, Mayo Clinic, BP, New York Police Department, DuPont, UPS and many others.

The text is essential reading for managers, and students of strategic organisational strategy.

* A systematic guide to understanding 'unstoppable' organisations, be they firms or orchestras.
* Takes managing vision and values from an art to a science
* Gives an unrivalled insight into managing the needs of all corporate stakeholders

Su questo libro

L'autore:

Visiting Professor of Consumer Marketing, Cranfield University, UK. Fellow and past Chairman of the UK Marketing Society.

Contenuti:

The new challenge for leaders; Meeting the challenge -the committed enterprise; The seven best practices for creating the committed enterprise; Building the foundations; Measuring the strength of the vision ... if there is one; Timing and building a new vision; Creating hard values for sustainable advantage; Emotional activism - communicating by actions, signals, words; Creating systems to embed vision and values; Branding the committed enterprise; The hard-edged emotional organization - measurement; Why most vision and values programmes fail; Vision and values before and after mergers; Aligning the individual and the organization; A renewable process for the committed enterprise

Su questa edizione

• Editore: Routledge
• Data di pubblicazione: 2004
• ISBN 10: 0750661992
• ISBN 13: 9780750661997
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 366