Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Preface
Part I. Introduction to Entrepreneurship and Intrapreneurship
1. Entrepreneurship and the Entrepreneur
2. Corporate Entrepreneurship and Intrapreneurship
3. Feasibility Analysis and Venture Evaluation: Putting It All Together in a Business Plan
4. Venture Success Framework: Overall Success Requirements
Part II. Venture Initiation
5. Venture Idea Sources and Opportunities: Can We Make a Value Concept Niche for the Customer? Why Buy?
6. Venture Strategic Market Targeting, Management, and Planning: Can We Sell in a Demand-Driven Strategic Opportunity Target Market? Who Buys, How Many, When, How, Where?
7. Venture Financial Analysis and Return Projections: Can We Profit?
8. Venture Financial Needs: Personal Investment and Additional Funding Needs: Can We Commit?
9. Venture Infrastructure: Product/Service and Marketing Considerations: Can We Plan the Product and Marketing Infrastructure?
10. Venture Infrastructure: Organizational and Operational Considerations: Can We Plan the Organizational and Operational Infrastructure?
11. Venture Infrastructure: Legal Considerations: Can We Plan the Legal Infrastructure?
Part III. Venture Management
12. Venture Ability to Execute: Organizing, Staffing, and Management Considerations: Can We Execute the Management and Leadership of People?
13. Venture Ability to Execute: Financial Management Considerations: Can We Execute the Management and Control of Money?
Part IV. Venture Development
14. Venture Growth Management and Development: Can We Grow?
15. Venture International Growth Management: Can We Grow Internationally?
Epilogue
Appendixes
Appendix A. Definitions of International Trade Terms
Appendix B. Financial Analysis Essentials
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 17,44
Da: Regno Unito a: U.S.A.
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