Advertising Progress: American Business and the Rise of Consumer Marketing - Rilegato

Laird, Pamela Walker

Rilegato

ISBN 10: 0801858410 ISBN 13: 9780801858413

Casa editrice: Johns Hopkins Univ Pr, 1998

Riassunto

Laird (history, U. of Colorado, Denver) draws on both documentary and pictorial evidence to explore American advertising from the eve of the Civil War to 1920. She links advertising's rise and transformation to cultural and economic changes, and she traces its evolution from informing customers about products, to creating consumers by persuading people that they needed to buy. Annotation c. by Book News, Inc., Portland, Or.

Su questo libro

Recensione:

"Well-researched, tightly argued, and lavishly illustrated... Laird's treatment is destined to become the standard one on the history of advertising between the Civil War and the beginning of the 'New Era.'." -- Ferdinando Fasce, Reviews in American History

"What gives the book its considerable depth and explanatory power is the nuanced and comprehensive way in which Laird discusses the shifting contexts of American advertising... A complex, sophisticated analysis of how entrepreneurs and professionals create messages designed to sell goods." -- Daniel Horowitz, Journal of American History

"The strength of this book lies in the depth of evidence Laird offers... [Advertising agents,] Laird argues, deliberately set out to 'create consumers' rather than 'inform customers.'." -- Matthew Hilton, Business History

L'autore:

Pamela Walker Laird teaches history at the University of Colorado at Denver.

Su questa edizione

• Editore: Johns Hopkins Univ Pr
• Data di pubblicazione: 1998
• ISBN 10: 0801858410
• ISBN 13: 9780801858413
• Rilegatura: Copertina rigida
• Numero di pagine: 479