An examination of the complex cultural politics of mass consumerism in a globalized marketplace, Shoveling Smoke is a pathbreaking and detailed ethnography of the contemporary Indian advertising industry. It is also a critical and innovative intervention into current theoretical debates on the intersection of consumerist globalization, aesthetic politics, and visual culture. William Mazzarella traces the rise in India during the 1980s of mass consumption as a self-consciously sensuous challenge to the austerities of state-led developmentalism. He shows how the decisive opening of Indian markets to foreign brands in the 1990s refigured established models of the relationship between the local and the global and, ironically, turned advertising professionals into custodians of cultural integrity.
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William Mazzarella is Assistant Professor of Anthropology at the University of Chicago.
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Spese di spedizione:
EUR 10,50
Da: Irlanda a: U.S.A.
Descrizione libro Condizione: New. 2003. Illustrated. Hardcover. . . . . . Codice articolo V9780822331094
Descrizione libro Condizione: New. Codice articolo 1754989-n
Descrizione libro Hardcover. Condizione: Brand New. 312 pages. 9.50x6.00x1.25 inches. In Stock. Codice articolo __0822331098
Descrizione libro Hardback. Condizione: New. New copy - Usually dispatched within 4 working days. Codice articolo B9780822331094
Descrizione libro Condizione: New. Codice articolo 1754989-n
Descrizione libro Condizione: New. 2003. Illustrated. Hardcover. . . . . . Books ship from the US and Ireland. Codice articolo V9780822331094