Articoli correlati a Professional Sales Management
Professional Sales Management, 3e captures today's sales manager in action on the job. The book integrates the best of sales and marketing management while illustrating how the entire marketing organization -- both in the field and at headquarters -- must function as a team. Students learn how to create win-win relationships with individual consumers and organizational customers to solve problems of mutual interest. Discussions and examples of diverse sales concepts, issues, and activities provide an appropriate balance among theoretical, analytical and pragmatic approaches. The text blends the most progressive applications from the sales practitioner's world with the latest research findings from academia. Step-by-step illustrations go beyond general descriptions to show how to carry out processes or calculations. Students analyze key behavioral, technological, and managerial forces and trends in the selling environment.Professional Sales Management, 3e helps the sales managers and salespeople of today and tomorrow prepare for the challenging and exciting years ahead.
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Book by Anderson Rolph E Hair Joseph F Bush Allen J
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- EditoreDame Pubns
- Data di pubblicazione1999
- ISBN 10 0873937511
- ISBN 13 9780873937511
- RilegaturaCopertina rigida
- Numero di pagine512
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Professional Sales Management
Editore:
Dame Publishing
(1999)
ISBN 10: 0873937511
ISBN 13: 9780873937511
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Rilegato
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Descrizione libro Condizione: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Codice articolo 12-0873937511-G
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