The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success: Volume 1 - Rilegato

Arnold, Tim; Tomlinson, Guy

Rilegato

ISBN 10: 0955886007 ISBN 13: 9780955886003

Casa editrice: The Marketing Directors Ltd, 2008

Riassunto

"The Marketing Director's Handbook" is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. In a single reference source it contains practical advice, ideas, arguments, tools and strategies to enhance the profitable growth and value of your organisation. The book is structured to help the reader lead a marketing department, undertake key marketing activities and solve marketing problems. It contains a comprehensive range of simple tools and models reflecting best market-place practices to help structure and enhance your thinking. It is concise, jargon free and easy-to-read, use and digest. Anecdotes and visuals breathe life into learning points. Chapters are usefully labeled by the type of activity they'll help readers to undertake. It is jam-packed with best practice insights and ideas. Unconventionally, it focuses on practical learning points and not a compendium of case studies.

Su questa edizione

• Editore: The Marketing Directors Ltd
• Data di pubblicazione: 2008
• ISBN 10: 0955886007
• ISBN 13: 9780955886003
• Rilegatura: Copertina rigida
• Numero di pagine: 416