Advertising with Small Budgets for Big Results: How to buy print, broadcast, outdoor, online, direct response & offbeat media - Brossura

Carlson, Linda C

Brossura

ISBN 10: 0962712299 ISBN 13: 9780962712296

Casa editrice: Barrett Street Productions, 2014

Riassunto

Advertising with Small Budgets for Big Results begins with an overview of marketing's "4 p's," including how-to's on media relations. Also covers promotions ranging from advertorials to word-of-mouth; provides examples of rate cards, model releases, radio commercial scripts, production and media costs. Lists dozens of professional and trade associations for more information and vendor contacts. Inexpensive and DIY options included for most advertising techniques. A reference for the small business, nonprofit, educational institution and government agency with limited resources and expertise and for better funded marketing offices interested in "guerilla marketing" as a supplement to agency-created programs. It is designed to answer the questions "How" and "How much" and to help marketers determine what is cost-effective for their organizations. The manuscript was field-tested with small business owners and nonprofit managers who have little or no marketing training

Su questo libro

L'autore:

Linda Carlson created the How to Find a Good Job in Seattle series (Barrett Street Productions) published between 1990 and 2000. She is also the author of Company Towns of the Pacific Northwest (University of Washington Press), to be issued in e-book format in 2014. Carlson’s first book was The Publicity and Promotion Handbook: A Complete Guide for Small Business (John Wiley, 1982). She contributed a case on marketing architectural services to Services Marketing (Prentice Hall, 1984) and edited Digital Book Printing for Dummies (BISG/John Wiley). A graduate of the Harvard Business School, she has spent her career in the media and in marketing, in small businesses and in the smaller units of large organizations. Carlson spent four years on the Humanities Washington speakers bureau, making presentations on company towns. She also taught sales and sales management at the graduate level and conducts practical, realistic workshops on marketing for small businesses. Her articles on publishing, including distribution and marketing, appear monthly in the magazine of the Independent Book Publishers Association. For more information, see lindacarlson.com and ibpa-online.org.

Su questa edizione

• Editore: Barrett Street Productions
• Data di pubblicazione: 2014
• ISBN 10: 0962712299
• ISBN 13: 9780962712296
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 274