The Workbook: The Companion Book to Partnership or Partnersh*t: You Decide: Volume 2 - Brossura

Soffer, Patty; Flores, Vanessa

Brossura

ISBN 10: 0985917334 ISBN 13: 9780985917333

Casa editrice: A Human Foundation Publishing, LLC, 2013

Riassunto

Is your business partnership in trouble? Is your business in a growth spurt? Are you just starting a business with a partner? "The Workbook" has been conceived as the partner book to "Partnership or Partnersh*t: You Decide. How to Build Your Business Partnership on the Strongest Foundation There Is—A Human Foundation." Together, the books unleash partnership thinking and the Partnersh*t-2-Partnership Partnership that is new to the business marketplace. Going beyond the usual legal, financial and business strategies, the Process guides you, step-by-step, on how to create the most important business strategy of all—your human strategy. Author Patty Soffer has figured out (the hard way) what most partners don’t realize: YOU’RE DOING THINGS BACKWARDS! For a partner-biz to survive, the partnership must be built first, from a very human perspective, and then the business. Not the other way around. You have to start with people, people! You must create a shared foundation for your shared business. And you must get personal because it’s People, then Business. The books are loaded with insights, processes and some of the best and most important questions you will ever ask. You will learn: · How to Start Your Partnership and Business from the Real Beginning · How to Build Your Human Foundation in Seven Steps · How to Create Your Business Model Strategy · How to Create your Branding and Marketing Strategies · How to Write A Very Human Partnership Agreement

Su questo libro

L'autore:

Patty Soffer is a renowned brand strategist and partnership coach who incorporates Building a Human Foundation into all that she does. Her path has taken her from a delightful childhood in a tiny midwestern town to a 15-year career as a top fashion, beauty and television model in New York, Milan and Tokyo. She opened a successful high-end fashion retail store, where, she says, her best decision was to hire a talented manager so she could pursue what she really loved to do, which was to learn and write. She went on to graduate magna cum laude at age 40, with a degree in journalism and mass communications. Shortly thereafter, Soffer co-created one of the South's hottest branding and design firms with her business partner, all while raising her two kids as a single parent. Until its dramatic implosion, the firm stood front and center as an award-winning, rising star in the nation, serving a roster of clients that included McDonalds, Marriott, Heineken, Sol Melia Hotel Group, The Related Group, Turnberry Associates, Aventura Mall, Buccini Pollin Group, Perry Ellis, Dawson Company Atlanta, MDM Group's Metropolitan Miami, Midtown Miami, Gary Hall, Jr. Foundation for Diabetes, The Humane Society and many others. Over the years, the firm collected nearly 100 Addy and other industry awards and was named one of the Hot 500 companies in the nation by Entrepreneur Magazine. Currently, Soffer is consulting with businesses and partners who understand the value of building a Human Foundation, and also acts as a brand strategist for special projects.

Su questa edizione

• Editore: A Human Foundation Publishing, LLC
• Data di pubblicazione: 2013
• ISBN 10: 0985917334
• ISBN 13: 9780985917333
• Rilegatura: Copertina flessibile
• Numero di pagine: 226