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Additional support is available at www.blackwellpublishing.com/grant. The website features Teaching Notes to accompany the case studies and a selection of downloadable cases.
Grant excels in combining accessibility and rigor in his coverage of difficult concepts in corporate strategy. His Contemporary Strategy Analysis is one of the best available textbooks for advanced undergraduates and MBAs. George Yip, London Business School
"The new edition of Grant′s extraordinarily well–written textbook has the same accessible style as prior editions. This comprehensive textbook makes complicated material understandable and clear. The many new capsule examples of recent business events as well as text material based on new research keep the book completely up–to–date. The book also contains revisions of core materials for even greater clarity. Students rave about this book." Constance Helfat, Tuck School of Business at Dartmouth
"By skillfully weaving scholarly ideas with modern–day issues, Contemporary Strategy Analysis provides students of strategy with a leading edge textbook that links the practical realities of strategic management to the intellectual foundations of strategic thinking." Ari Ginsberg, New York University, Stern School of BusinessL'autore:
Robert M. Grant is Professor of Management at Georgetown University. He is also on the editorial boards of Strategic Management Journal and Strategy and Leadership. His business experience ranges from producing meat pies (Kraft Foods) and retreading tires (Firestone), to strategy consulting with American Express, ENI, and other companies. He is also the author of Cases to Accompany Contemporary Strategy Analysis Fifth Edition (Blackwell, 2005).
Descrizione libro Wiley-Blackwell, 2005. Paperback. Condizione: New. Brand New!. Codice articolo VIB1405119993
Descrizione libro Condizione: New. New. Codice articolo M-1405119993