Contemporary Strategy Analysis

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9781405119993: Contemporary Strategy Analysis
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  • The new edition of this popular casebook considers current business theory in the context of real business situations.
  • Specially-written cases illuminate key concepts and techniques in strategic management.
  • Focuses on well-known companies from North America, Europe and Asia.
  • New case on Eni S.p.A. and the World oil and gas industry.
  • Updated cases include Laura Ashley Holdings PLC, DaimlerChrysler, the U.S. airline industry, Harley Davidson Inc., Wal-mart, Eurodisney, and the Virgin Group.
  • Designed to accompany the best-selling text, Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2004).

  • Additional support is available at www.blackwellpublishing.com/grant. The website features Teaching Notes to accompany the case studies and a selection of downloadable cases.

  • Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

    Recensione:

    Grant excels in combining accessibility and rigor in his coverage of difficult concepts in corporate strategy. His Contemporary Strategy Analysis is one of the best available textbooks for advanced undergraduates and MBAs. George Yip, London Business School


    "The new edition of Grant′s extraordinarily well–written textbook has the same accessible style as prior editions. This comprehensive textbook makes complicated material understandable and clear. The many new capsule examples of recent business events as well as text material based on new research keep the book completely up–to–date. The book also contains revisions of core materials for even greater clarity. Students rave about this book." Constance Helfat, Tuck School of Business at Dartmouth

    "By skillfully weaving scholarly ideas with modern–day issues, Contemporary Strategy Analysis provides students of strategy with a leading edge textbook that links the practical realities of strategic management to the intellectual foundations of strategic thinking." Ari Ginsberg, New York University, Stern School of Business

    L'autore:

    Robert M. Grant is Professor of Management at Georgetown University. He is also on the editorial boards of Strategic Management Journal and Strategy and Leadership. His business experience ranges from producing meat pies (Kraft Foods) and retreading tires (Firestone), to strategy consulting with American Express, ENI, and other companies. He is also the author of Cases to Accompany Contemporary Strategy Analysis Fifth Edition (Blackwell, 2005).

    Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

    Altre edizioni note dello stesso titolo

    9780631207801: Contemporary Strategy Analysis: Concepts, Techniques, Applications

    Edizione in evidenza

    ISBN 10: 0631207805 ISBN 13: 9780631207801
    Casa editrice: Blackwell Pub, 1998
    Brossura

    9780631231356: Contemporary Strategy Analysis: Concepts, Techniques, Applications

    Blackw..., 2001
    Rilegato

    9781405163095: Contemporary Strategy Analysis

    Blackw..., 2007
    Brossura

    9781405119986: Contemporary Strategy Analysis

    Blackw..., 2004
    Rilegato

    9780631231363: Contemporary Strategy Analysis: Concepts, Techniques, Applications

    Blackw..., 2001
    Brossura

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    1.

    Grant, Robert M.
    Editore: Wiley-Blackwell (2005)
    ISBN 10: 1405119993 ISBN 13: 9781405119993
    Nuovo Paperback Quantità: 2
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    Save With Sam
    (North Miami, FL, U.S.A.)
    Valutazione libreria

    Descrizione libro Wiley-Blackwell, 2005. Paperback. Condizione: New. Brand New!. Codice articolo VIB1405119993

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    2.

    Grant, Robert M.
    ISBN 10: 1405119993 ISBN 13: 9781405119993
    Nuovo Quantità: 1
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    BennettBooksLtd
    (San Diego, CA, U.S.A.)
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    Descrizione libro Condizione: New. New. Codice articolo M-1405119993

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