In The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work master marketer Chet Meisner provides a step-by-step overview of direct marketing from strategic approach to execution. You will learn important insights and essential tricks of the trade, including:
· The strategic role direct marketing can play in your overall marketing programHow to buy lists and manage your data effectively
· The time-tested ways to create powerful direct marketing creative
· The most common rules for direct marketing that work in all the media including email, web sites, mail, print, and broadcast
· How the discipline of direct marketing can have a direct impact on a company’s sales and profitability
The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work is the complete primer for any marketing professional engaging in direct marketing, including veterans and those new to the discipline. Cover-to-cover this valuable guide includes the essential information you need to be a successful direct marketer and brings it to life with actual case studies from well-known companies and more than 50 charts, illustrations, tables and other graphics.
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