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9781433116193: Sexing the Media: How and Why We Do It
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Sex in the media is one of the hottest topics of the day. We know that advertising, television, cinema, and other forms of communication use sex to sell us products and pump up story lines. The question is: why are sex and sexuality such effective tools for getting our attention?
Sexing the Media: How and Why We Do It is a textbook that explores answers to this question through historical, sociological, psychological, and ideological perspectives. It explores how media and other social institutions use sex and sexuality (the capacity to have erotic experiences and responses) to advance economic and ideological interests.Cinema, music, music videos, television programs, advertising, and the Internet are discussed as carriers of deliberately constructed messages that contribute to and support a master narrative that privileges heterosexuality and monogamy.
This interdisciplinary text includes contemporary case studies as examples that would be useful in courses in media, cultural studies, sociology, and psychology.

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L'autore:
Debra L. Merskin (PhD, Syracuse University) is Associate Professor of Media Studies at the University of Oregon. She is the author of Media, Minorities, and Meaning: A Critical Introduction (Peter Lang, 2010).

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  • EditorePeter Lang Pub Inc
  • Data di pubblicazione2014
  • ISBN 10 1433116197
  • ISBN 13 9781433116193
  • RilegaturaCopertina rigida
  • Numero di pagine321
  • Valutazione libreria

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9781433116186: Sexing the Media: How and Why We Do It

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ISBN 10:  1433116189 ISBN 13:  9781433116186
Casa editrice: Peter Lang Pub Inc, 2014
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Debra L. Merskin
Editore: Peter Lang Mai 2014 (2014)
ISBN 10: 1433116197 ISBN 13: 9781433116193
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Descrizione libro Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Sex in the media is one of the hottest topics of the day. We know that advertising, television, cinema, and other forms of communication use sex to sell us products and pump up story lines. The question is: why are sex and sexuality such effective tools for getting our attention Sexing the Media: How and Why We Do It is a textbook that explores answers to this question through historical, sociological, psychological, and ideological perspectives. It explores how media and other social institutions use sex and sexuality (the capacity to have erotic experiences and responses) to advance economic and ideological interests.Cinema, music, music videos, television programs, advertising, and the Internet are discussed as carriers of deliberately constructed messages that contribute to and support a master narrative that privileges heterosexuality and monogamy. This interdisciplinary text includes contemporary case studies as examples that would be useful in courses in media, cultural studies, sociology, and psychology. 342 pp. Englisch. Codice articolo 9781433116193

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Debra L. Merskin
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Descrizione libro Buch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Sex in the media is one of the hottest topics of the day. We know that advertising, television, cinema, and other forms of communication use sex to sell us products and pump up story lines. The question is: why are sex and sexuality such effective tools for getting our attention Sexing the Media: How and Why We Do It is a textbook that explores answers to this question through historical, sociological, psychological, and ideological perspectives. It explores how media and other social institutions use sex and sexuality (the capacity to have erotic experiences and responses) to advance economic and ideological interests.Cinema, music, music videos, television programs, advertising, and the Internet are discussed as carriers of deliberately constructed messages that contribute to and support a master narrative that privileges heterosexuality and monogamy. This interdisciplinary text includes contemporary case studies as examples that would be useful in courses in media, cultural studies, sociology, and psychology. Codice articolo 9781433116193

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Descrizione libro Gebunden. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Sexing the Media: How and Why We Do It explores how media and other social institutions use sex and sexuality (the capacity to have erotic experiences and responses) to advance economic and ideological interests.Sexing the Media: How and Why We Do It. Codice articolo 116456151

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Descrizione libro Condizione: New. First Edition. First Edition thus. Sexing the Media by Debra L. Merskin. ISBN:9781433116193. Collectible item in excellent condition. Codice articolo 1433116193

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