Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion

Heinrichs, Jay

ISBN 10: 1452657653 ISBN 13: 9781452657653

Casa editrice: Tantor Media Inc, 2012

Riassunto

Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero's three-step strategy for moving an audience to action as well as Honest Abe's Shameless Trick of lowering an audience's expectations by pretending to be unpolished. But it's also replete with contemporary techniques such as politicians' use of "code" language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including:The Eddie Haskell PloyEminem's Rules of DecorumThe Belushi ParadigmStalin's Timing SecretThe Yoda TechniqueWhether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today's most popular online language mavens, it's warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.

Su questo libro

L'autore:

Jay Heinrichs spent twenty-six years working as a writer, editor, and publishing executive before heading to the North Woods and devoting most of his time to rhetoric. He currently gives frequent workshops to corporations, colleges, schools, and organizations.
David Drummond has been narrating audiobooks for a few years now and hopes one of these days to get it right. He much prefers dead authors and live audiences.

Su questa edizione

• Editore: Tantor Media Inc
• Data di pubblicazione: 2012
• ISBN 10: 1452657653
• ISBN 13: 9781452657653
• Rilegatura: CD MP3