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Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices - Rilegato
Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
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- EditoreBusiness Science Reference
- Data di pubblicazione2013
- ISBN 10 1466640146
- ISBN 13 9781466640146
- RilegaturaCopertina rigida
- Numero di pagine366
- RedattoreTripathi Purnendu, Mukerji Siran, Ahamer Gilbert, Atwong Catherine, Barbour Robert
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Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices
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Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices
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Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices
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ISBN 13: 9781466640146
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Descrizione libro Gebunden. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is esse. Codice articolo 4201628
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Marketing Strategies for Higher Education Institutions Technological Considerations and Practices
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Marketing Strategies for Higher Education Institutions : Technological Considerations and Practices
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Business Science Reference
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ISBN 13: 9781466640146
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Descrizione libro Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development. Codice articolo 9781466640146
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