Invisible Influence: The hidden forces that shape behaviour

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9781471148040: Invisible Influence: The hidden forces that shape behaviour
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If you're like most people, you think that your choices and behaviors are driven by your individual, personal tastes and opinions. You picked a jacket because you liked the way it looked. You picked a particular career because you found itinteresting. The notion that our choices are driven by our own personal thoughts and opinions seems so obvious that it is not even worth mentioning. Except that it's wrong. Without our realizing it, other people's behavior - what psychologists call "social influence" - has a huge influence on everything we do at every moment of our lives, from the mundane (which movie to see or place to have lunch) to the momentous (which career path to take or person to marry). We make riskier decisions because someone patted us on the shoulder. We like the name Mia because Madison and Sophia are popular names this year. Even strangers, or people we may never meet, have a startling impact on our judgments and decisions: our attitudes towards a welfare policy totally shift if we're told it is supported by Democrats versus Republicans, even though the policy is the same in both cases. But social influence doesn't just lead us to do the same things as others. Like a magnet it can attract, but it also can repel. In some cases we conform, or imitate others around us. But in other cases we diverge, or avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don't want to look like the soccer mom. By understanding how social influence works, we can decide when to resist and when to embrace it: we can affect others behavior and use others to help us make better-informed decisions.

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Product Description:

Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.

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Altre edizioni note dello stesso titolo

9781476759739: Invisible influence: The Hidden Forces that Shape Behavior

Edizione in evidenza

ISBN 10: 1476759731 ISBN 13: 9781476759739
Casa editrice: Simon&Schuster, 2017
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9781476759692: Invisible Influence: The Hidden Forces That Shape Behavior

Simon ..., 2016
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Jonah Berger
Editore: Simon & Schuster Ltd, United Kingdom (2016)
ISBN 10: 1471148041 ISBN 13: 9781471148040
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Descrizione libro Simon & Schuster Ltd, United Kingdom, 2016. Paperback. Condizione: New. UK ed. Language: English. Brand new Book. If you're like most people, you think that your choices and behaviors are driven by your individual, personal tastes and opinions. You picked a jacket because you liked the way it looked. You picked a particular career because you found itinteresting. The notion that our choices are driven by our own personal thoughts and opinions seems so obvious that it is not even worth mentioning. Except that it's wrong. Without our realizing it, other people's behavior - what psychologists call "social influence" - has a huge influence on everything we do at every moment of our lives, from the mundane (which movie to see or place to have lunch) to the momentous (which career path to take or person to marry). We make riskier decisions because someone patted us on the shoulder. We like the name Mia because Madison and Sophia are popular names this year. Even strangers, or people we may never meet, have a startling impact on our judgments and decisions: our attitudes towards a welfare policy totally shift if we're told it is supported by Democrats versus Republicans, even though the policy is the same in both cases. But social influence doesn't just lead us to do the same things as others. Like a magnet it can attract, but it also can repel. In some cases we conform, or imitate others around us. But in other cases we diverge, or avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don't want to look like the soccer mom. By understanding how social influence works, we can decide when to resist and when to embrace it: we can affect others behavior and use others to help us make better-informed decisions. Codice articolo BTA9781471148040

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Editore: Simon & Schuster Ltd, United Kingdom (2016)
ISBN 10: 1471148041 ISBN 13: 9781471148040
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Descrizione libro Simon & Schuster Ltd, United Kingdom, 2016. Paperback. Condizione: New. UK ed. Language: English. Brand new Book. If you're like most people, you think that your choices and behaviors are driven by your individual, personal tastes and opinions. You picked a jacket because you liked the way it looked. You picked a particular career because you found itinteresting. The notion that our choices are driven by our own personal thoughts and opinions seems so obvious that it is not even worth mentioning. Except that it's wrong. Without our realizing it, other people's behavior - what psychologists call "social influence" - has a huge influence on everything we do at every moment of our lives, from the mundane (which movie to see or place to have lunch) to the momentous (which career path to take or person to marry). We make riskier decisions because someone patted us on the shoulder. We like the name Mia because Madison and Sophia are popular names this year. Even strangers, or people we may never meet, have a startling impact on our judgments and decisions: our attitudes towards a welfare policy totally shift if we're told it is supported by Democrats versus Republicans, even though the policy is the same in both cases. But social influence doesn't just lead us to do the same things as others. Like a magnet it can attract, but it also can repel. In some cases we conform, or imitate others around us. But in other cases we diverge, or avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don't want to look like the soccer mom. By understanding how social influence works, we can decide when to resist and when to embrace it: we can affect others behavior and use others to help us make better-informed decisions. Codice articolo BTA9781471148040

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Descrizione libro Simon & Schuster UK 2016-06-14, London, 2016. paperback. Condizione: New. Language: ENG. Codice articolo 9781471148040

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Descrizione libro Simon and Schuster Ltd, 2016. PAP. Condizione: New. UK ed. New Book. Shipped from UK. Established seller since 2000. Codice articolo FS-9781471148040

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Descrizione libro Simon & Schuster Ltd, 2016. Paperback. Condizione: New. UK ed. From the New York Times bestselling author of Contagious, an exploration into the subtle, secret influences that effect the decisions we make, from what we buy, to the careers we choose. Num Pages: 272 pages. BIC Classification: JMH. Category: (G) General (US: Trade). Dimension: 156 x 235 x 22. Weight in Grams: 364. . 2016. UK ed. Paperback. . . . . Codice articolo V9781471148040

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