Fashion Forecasting - Brossura

Brannon, Evelyn L.

Brossura

ISBN 10: 1563678209 ISBN 13: 9781563678202

Casa editrice: Fairchild Books, 2010

Riassunto

This comprehensive text provides students with the tools to bridge the gap between ambiguous signs and actionable decisions. Designed to make forecasting techniques accessible, Fashion Forecasting not only explains information gathering, but also the process of organizing and analyzing the information for presenting and implementing the forecast. Completely updated with full-color illustrations, the 3rd Edition features the most up-to-date information on current fashion forecasting practices, including the use of the Internet, trade shows, fashion weeks, and regional centers. It will also give the reader an opportunity to rehearse these best practices through case studies and forecasting activities.

Su questo libro

L'autore:

Evelyn L. Brannon is retired from Auburn University, where she was an associate professor of fashion forecasting, apparel design, entrepreneurship, and consumer preference. She is a member of several honorary societies, including Epsilon Sigma Phi (extension) and Kappa Tau Alpha (journalism). Her professional memberships include the International Textile and Apparel Association and the Association for Consumer Research. In 2002, she received the Scientific Excellence Award from the National Textile Center for her research efforts.

Su questa edizione

• Editore: Fairchild Books
• Data di pubblicazione: 2010
• ISBN 10: 1563678209
• ISBN 13: 9781563678202
• Rilegatura: Copertina flessibile
• Numero edizione: 3
• Numero di pagine: 462