L'autore:
Linda Sparks has spent more than 25 years in the field of sales. In 1990, she founded Performance Development Company, a business consulting and training firm. For the last five years, Sparks has worked as an independent consultant, helping her clients with business development. She is the co-author of Business Development Is Everyone's Business. She and her husband, Jim, live in Tucson, Arizona.
Product Description:
The sales function is the life-blood of a vast majority of companies. Without the influx of new business, most organisations would just wither and die. So, sales must be made, not just once in a while but constantly: every month, every week and every day. Because we constantly need more sales, we, also, need new ideas for identifying and contacting our prospects, for understanding and meeting their needs and, most of all, we need inspiration to continue to fight the good fight. This book will be like adding a wise and ambitious member to your sales team, a one-time investment that will pay for itself over and over again. No commission required! "151 Quick Ideas to Increase Sales" is all about increasing the return on investment you make in your organisation's business development programme. It will break down the walls between the sales function and the other promotional elements that make up a typical marketing mix, allowing for a more synergistic approach to sales. "151 Quick Ideas to Increase Sales" shows you how to get creative and borrow proven sales tactics from a variety of business models and put them to work in your programmes. These ideas will allow you to leverage the assets and momentum present in your existing system, helping to turn your existing skills and knowledge into a kind of wisdom that will get you exactly what you need and want: more sales!
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