Cosmetic Medicine and Aesthetic Surgery: Strategies for Success - Rilegato

Rilegato

ISBN 10: 1576263002 ISBN 13: 9781576263006

Casa editrice: CRC Press, 2009

Riassunto

Cosmetic Medicine and Aesthetic Surgery: Strategies for Success is a must for aesthetic surgeons interested in incorporating cosmetic medicine into their practices. It is also a lifeline for surviving the economic downturn. This is the right book at the right time! It offers surgeons the tools they need to meet the increasing patient demand for nonsurgical, minimally-invasive, anti-aging procedures. The editor, Dr. Renato Saltz, is one of the visionaries in the field who has been in the forefront of plastic surgery advocating cosmetic medicine. He has chosen contributors who are experts from different specialties―plastic surgeons, dermatologists, aestheticians, and practice management consultants; they share their expertise and practical advice to provide readers with a virtual goldmine of information.

An Invaluable Resource
This landmark work, the first of its kind, is packed with practical information on the financial and business aspects of cosmetic medicine as well as the step-by-step clinical descriptions of noninvasive procedures. It begins with a key chapter by Dr. Saltz, Cosmetic Medicine: The Writing on the Wall, which focuses on current trends of patient demand and how cosmetic medicine can help aesthetic surgeons keep their practices busy and viable when requests for more invasive surgery are lagging. Dr. Saltz and his expert contributors show by example how cosmetic medicine services and products can breathe new life into an aesthetic surgery practice―appealing to a broader demographic consisting of young patients, baby boomers, and older patients. It is the key to practice growth and patient retention, helping aesthetic surgeons retain patients from the first visit for a nonsurgical procedure to a surgical procedure later to treat more aggressive aging changes.

Practical and Comprehensive
This book has something for everyone. Divided into four parts, it contains 28 comprehensive chapters. Part I includes five chapters, written by surgeons who practice what they preach. They provide pragmatic advice on choosing a practice model for incorporating cosmetic medicine into your existing surgery practice. Options range from office-based facilities in a private practice or academic setting, adjacent facilities, free-standing spas, and multi-specialty centers. Throughout each chapter, the authors focus on the advantages and disadvantages of each practice model along with specific financial and business issues that need to be considered.

Part II is devoted to the Business Aspects of Cosmetic Medicine. It includes the nuts and bolts of financial and business advice for preparing a business plan, developing a financial model, staffing, marketing, and legal preparations relevant to providing cosmetic medicine products and service.

Parts III and IV contain the clinical chapters, with step-by-step advice on the range of services and product options to offer as part of your cosmetic medicine menu. These chapters include information on skincare and makeup products, botox and fillers, fat grafting, laser therapy, IPL and radiofrequency, hair removal, peels and cosmeceuticals, and vitamins and hormone therapy. The last chapter, Secrets to Success, offers valuable advice for opening and sustaining a successful cosmetic medicine business within your surgical practice.

Key points and "take-away messages" are included in each chapter. Numerous preoperative and postoperative photos demonstrate results of combined surgical and nonsurgical procedures.

Su questo libro

Contenuti:

VOLUME I
Fundamentals
The Patient and the Surgeon; Glyn E. Jones
Anatomy, Physiology, and Aesthetics; Glyn E. Jones
Multimodality Imaging for Surgical Management of Breast Cancer; László Tabár, Tibor Tot, Peter B. Dean
Technologic Advances in Breast Surgery; Glyn E. Jones, John R. Harper
On Video 1
Acellular dermal matrix preparation; Glyn E. Jones
Skin flap perfusion with ICG; Glyn E. Jones

Fat Grafting to the Breast: Aesthetic and Reconstructive Applications; Gino Rigotti, Alessandra Marchi, Guido Baroni, Andrea Sbarbati, Emmanuel Delay, Mario Rietjens, Sydney R. Coleman
On Video 1
Preparation of lipoaspirate; Glyn E. Jones
Fat injection—upper pole of breast; Glyn E. Jones
Fat injection of chest wall for expansion; Glyn E. Jones
Fat injection for subcutaneous mastectomy reconstruction deformities; Glyn E. Jones

Aesthetic Breast Surgery
Augmentation Mammaplasty; Glyn E. Jones, Dennis C. Hammond
One Video 1
Breast augmentation using the BodyLogic System; Dennis C. Hammond
Saline subpectoral breast augmentation; Glyn E. Jones
Endoscopic transaxillary breast augmentation; John Bostwick III

Augmentation Mammaplasty with Cohesive Gel Implants; Dennis C. Hammond
Reduction Mammaplasty; Glyn E. Jones, Elizabeth J. Hall-Findlay
On Video 2
Vertical breast reduction; Glyn E. Jones
Vertical reduction mammaplasty using a medial pedicle; Elizabeth J. Hall-Findlay
Wise pattern superomedial pedicle reduction; John Murray
Free nipple graft technique; Glyn E. Jones

Mastopexy; Glyn E. Jones
On Video 2
Mastopexy in massive weight loss patients; Glyn E. Jones
Supraareolar mastopexy; Glyn E. Jones
Periareolar mastopexy; Glyn E. Jones
Vertical mastopexy; Glyn E. Jones

Breast Surgery after Massive Weight Loss; J. Peter Rubin, Joseph Michaels V
On Video 2
Dermal suspension mastopexy; J. Peter Rubin

Aesthetic Problems and Ancillary Techniques; Glyn E. Jones

A Special Tribute to John Bostwick III

VOLUME II
Reconstructive Breast Surgery
Breast Cancer, High-Risk Breast Disease, and Prophylactic Mastectomy; Grant W. Carlson
Decisions in Breast Reconstruction; Brian M. Parrett, Julian J. Pribaz, Glyn E. Jones
Implant and Tissue Expansion Reconstruction; Glyn E. Jones

On Video 3
Expander reconstruction with acellular dermal matrix insertion; Glyn E. Jones
Expander-implant exchange; Glyn E. Jones

Latissimus Dorsi Flap Reconstruction; Glyn E. Jones
On Video 3
Extended autologous latissimus dorsi reconstruction; Glyn E. Jones

TRAM Flaps and Flaps from Other Abdominal Wall Donor Sites; Glyn E. Jones
On Video 3
Unipedicle TRAM flap; Glyn E. Jones
Mesh closure of TRAM donor site; Glyn E. Jones
Vascular delay for TRAM flap; Glyn E. Jones

Microsurgical Flap Reconstruction; Glyn E. Jones, Peter C. Neligan
On Video 4
Internal mammary artery dissection; Glyn E. Jones
Muscle-sparing free TRAM donor site dissection; Glyn E. Jones
DIEP flap technique; Phillip N. Blondeel
IGAP flap technique; Robert J. Allen, Sr.

Prophylactic Mastectomy and Reconstruction; Glyn E. Jones

Oncoplastic Breast-Conservation Surgery; Albert Losken, Glyn E. Jones
On Video 4
Partial breast reconstruction using reduction techniques; Albert Losken

Reconstruction after Radiation Therapy; Glyn E. Jones

Reconstructive Problems; Glyn E. Jones, Emmanuel Delay

Nipple-Areolar Reconstruction; Glyn E. Jones
On Video 4
C-V flap; Glyn E. Jones

Credits

Index

Su questa edizione

• Editore: CRC Press
• Data di pubblicazione: 2009
• ISBN 10: 1576263002
• ISBN 13: 9781576263006
• Rilegatura: Copertina rigida
• Numero di pagine: 526
• Redattore: Saltz MD Renato