Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands - Rilegato

Budelmann, Kevin; Kim, Yang; Wozniak, Curt

Rilegato

ISBN 10: 159253578X ISBN 13: 9781592535781

Casa editrice: Rockport Publishers, 2010

Riassunto

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

Su questo libro

L'autore:

Since 1997, Peopledesign has been helping clients discover the needs of their customers, working with leaders inside small and large organizations to translate their value propositions into brand experiences designed to meet those customer needs. In Brand Identity Essentials, the firmĆ?s founders, Yang Kim and Kevin Budelmann, and senior editor Curt Wozniak, break down the essential elements that go into building strong, future-proof brand identities.

Since 1997, Peopledesign has been helping clients discover the needs of their customers, working with leaders inside small and large organizations to translate their value propositions into brand experiences designed to meet those customer needs. In Brand Identity Essentials, the firmĆ?s founders, Yang Kim and Kevin Budelmann, and senior editor Curt Wozniak, break down the essential elements that go into building strong, future-proof brand identities.

Curt Wozniak is a copywriter with People Design, a 25-person firm based in Grand Rapids, MI that helps leaders transform their businesses through Brand Experience Design. http://www.peopledesign.com

Curt Wozniak is a copywriter with People Design, a 25-person firm based in Grand Rapids, MI that helps leaders transform their businesses through Brand Experience Design.http://www.peopledesign.com

Since 1997, Peopledesign has been helping clients discover the needs of their customers, working with leaders inside small and large organizations to translate their value propositions into brand experiences designed to meet those customer needs. In Brand Identity Essentials, the firmĘs founders, Yang Kim and Kevin Budelmann, and senior editor Curt Wozniak, break down the essential elements that go into building strong, future-proof brand identities.Since 1997, Peopledesign has been helping clients discover the needs of their customers, working with leaders inside small and large organizations to translate their value propositions into brand experiences designed to meet those customer needs. In Brand Identity Essentials, the firmĘs founders, Yang Kim and Kevin Budelmann, and senior editor Curt Wozniak, break down the essential elements that go into building strong, future-proof brand identities.

Product Description:

Book by Budelmann Kevin Kim Yang Wozniak Curt

Su questa edizione

• Editore: Rockport Publishers
• Data di pubblicazione: 2010
• ISBN 10: 159253578X
• ISBN 13: 9781592535781
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 208