The All New Don't Think of an Elephant!: Know Your Values and Frame the Debate - Brossura

Lakoff, George

Brossura

ISBN 10: 160358594X ISBN 13: 9781603585941

Casa editrice: Chelsea Green Pub Co, 2014

Riassunto

Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today’s essential issues.

Called the “father of framing” by The New York Times, Lakoff explains how framing is aboutideas—ideas that come before policy, ideas that make sense of facts, ideas that areproactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public.

The ALL NEW Don’t Think of an Elephant! picks up where the original book left off—delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more.

In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country—one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens’ well-being and freedom.

Su questa edizione

• Editore: Chelsea Green Pub Co
• Data di pubblicazione: 2014
• ISBN 10: 160358594X
• ISBN 13: 9781603585941
• Rilegatura: Paperback
• Numero di pagine: 164