A Novel Introduction to Corporate Finance - Brossura

Godbey, Jonathan; Mehl, Jason

Brossura

ISBN 10: 1621313964 ISBN 13: 9781621313960

Casa editrice: Cognella Academic Pub, 2012

Riassunto

Many introductory Corporate Finance textbooks tout their engaging, real-world examples, but they often fail to hold students' interest. A Novel Introduction to Corporate Finance offers a unique, innovative, and refreshing contrast. Structured as a work of literary fiction, the book successfully uses a compelling narrative to tell the "story" of Corporate Finance. Students read about struggling Finance major Derek Foster, and his relationship with Eric Bensen, the CEO of Caspian Sea Drinks. Eric becomes a mentor to Derek. The two meet weekly as Eric shares the story of how Caspian Sea Drinks grew from a humble lemonade stand to a publicly traded company. Their conversations provide an engaging context in which the fundamental concepts and principles of Corporate Finance are presented, both to Derek and to the student reader. Plot twists provide opportunities for additional examination and discussion of ethics in the corporate world. A Novel Introduction to Corporate Finance successfully employs fiction to provide students with a realistic, coherent view of what a corporation is, how it comes to be, and why Finance plays an important role in corporate development and growth. The format raises fascinating questions that are often overlooked in introductory courses. Students are interested in the plot and the fate of the characters, and are consequently highly motivated to understand the integrated business concepts. By following the story, students learn about topics ranging from angel investors to venture capitalists, IPO's to derivatives. Companion video lectures allow students to prepare before class, and professors to use valuable class time for lively discussion and problem-solving. Adopting instructors will receive an Instructor's Manual with solutions. Rather than struggling to read a standard text that presents each topic separately, and often includes more material than can be successfully covered in one course, A Novel Introduction to Corporate Finance offers a cost-effective alternative that speaks to the power of story-telling as a valuable educational tool. This book is ideal for Introduction to Corporate Finance and Business Finance courses. It is an excellent teaching tool for first-time instructors, who will benefit from using a story to inform each topic.

Su questo libro

Product Description:

Book by Godbey Jonathan Mehl Jason

Su questa edizione

• Editore: Cognella Academic Pub
• Data di pubblicazione: 2012
• ISBN 10: 1621313964
• ISBN 13: 9781621313960
• Rilegatura: Copertina flessibile
• Numero di pagine: 230