Experimentation Works: The Surprising Power of Business Experiments

 
9781633697102: Experimentation Works: The Surprising Power of Business Experiments
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Thomke, Stefan H.
ISBN 10: 163369710X ISBN 13: 9781633697102
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Thomke, Stefan H.
Editore: Harvard Business Review Press (2020)
ISBN 10: 163369710X ISBN 13: 9781633697102
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Descrizione libro Harvard Business Review Press, 2020. Hardcover. Condizione: new. Codice articolo 9781633697102

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Stefan H. Thomke
Editore: Harvard Business Review Press, United States (2020)
ISBN 10: 163369710X ISBN 13: 9781633697102
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Descrizione libro Harvard Business Review Press, United States, 2020. Hardback. Condizione: New. Language: English. Brand new Book. Don't fly blind. See how the power of experiments works for you.When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind.That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? How do you test in online and brick-and-mortar businesses? In B2B and B2C? How do you build an experimentation culture? Also, best practice means running many experiments. Indeed, some hugely successful companies, such as Amazon, , and Microsoft, run tens of thousands of controlled experiments annually, engaging millions of users. Thomke shows us how these and many other organizations prove that experimentation provides significant competitive advantage.How can managers create this capability at their own companies? Essential is developing an experimentation organization that prizes the science of testing and puts the discipline of experimentation at the center of its innovation process. While it once took companies years to develop the tools for such large-scale experiments, advances in technology have put these tools at the fingertips of almost any business professional. By combining the power of software and the rigor of controlled experiments, today's managers can make better decisions, create magical customer experiences, and generate big financial returns.Experimentation Works is your guidebook to a truly new way of thinking and innovating. Codice articolo AAR9781633697102

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Thomke, Stefan H.
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Descrizione libro Harvard Business Review Press, 2020. HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo CW-9781633697102

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Descrizione libro Hardcover. Condizione: New. Hardcover. Don't fly blind. See how the power of experiments works for you.When it comes to improving customer experiences, trying out new business models, or developing new products, even the most e.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 256 pages. 0.530. Codice articolo 9781633697102

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Stefan H. Thomke
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Descrizione libro Harvard Business Review Press, United States, 2020. Hardback. Condizione: New. Language: English. Brand new Book. Don't fly blind. See how the power of experiments works for you.When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind.That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? How do you test in online and brick-and-mortar businesses? In B2B and B2C? How do you build an experimentation culture? Also, best practice means running many experiments. Indeed, some hugely successful companies, such as Amazon, , and Microsoft, run tens of thousands of controlled experiments annually, engaging millions of users. Thomke shows us how these and many other organizations prove that experimentation provides significant competitive advantage.How can managers create this capability at their own companies? Essential is developing an experimentation organization that prizes the science of testing and puts the discipline of experimentation at the center of its innovation process. While it once took companies years to develop the tools for such large-scale experiments, advances in technology have put these tools at the fingertips of almost any business professional. By combining the power of software and the rigor of controlled experiments, today's managers can make better decisions, create magical customer experiences, and generate big financial returns.Experimentation Works is your guidebook to a truly new way of thinking and innovating. Codice articolo BTE9781633697102

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Thomke, Stefan H.
Editore: Harvard Business Review Press (2020)
ISBN 10: 163369710X ISBN 13: 9781633697102
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Descrizione libro Harvard Business Review Press, 2020. Hardcover. Condizione: New. Brand New!. Codice articolo 163369710X

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