Strategic Management: Awareness And Change: Awareness, Analysis and Change - Brossura

Thompson, John L.; Martin, Frank

Brossura

ISBN 10: 1844800830 ISBN 13: 9781844800834

Casa editrice: Cengage Learning Business Pr, 2005

Riassunto

Strategic management 5e is essential reading for all students of strategy at undergraduate, diploma and MBA level. Structured around a traditional analysis, formulation and implementation framework, based on a mini-case approach, and supported by unrivalled supplementary resources, John Thompson's accessible text encourages students to think about strategy through the successes and failures of real companies. In addition, the unrivalled subject coverage introduces readers to topics of contemporary interest including emergent strategy, entrepreneurship, and leadership.

Su questa edizione

• Editore: Cengage Learning Business Pr
• Data di pubblicazione: 2005
• ISBN 10: 1844800830
• ISBN 13: 9781844800834
• Rilegatura: Copertina flessibile
• Numero edizione: 5
• Numero di pagine: 873